1. CHAPTER 7 E-Business and E-Commerce

2. Definitions and Concepts Electronic commerce Electronic business

3. Definitions and Concepts (continued) Pure versus Partial Electronic Commerce depends on the degree of digitization involved. Brick-and-mortar organizations Virtual organizations Click-and-mortar organizations

4. Types of E-Commerce Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Business-to-Employee (B2E) E-Government Mobile Commerce (m-commerce)

5. Major E-Commerce Mechanisms Auctions Forward Auctions Reverse Auctions © ZOONAR GMBH LBRF/Age Fotostock America, Inc.

6. Disintermediation A key issue is disintermediation

7. Issues in E-Tailing Channel conflict Order fulfillment

8. Online Advertising Online Advertising methods Banners Pop-up ad Pop-under ad Permission marketing Viral marketing

9. Drivers of today’s online advertising “Communitainment.” Popularity of Usites. Mainstreaming of the Internet. Declining usage of traditional media. Fragmentation of content consumption. Consumers are multitasking and they do not like ads. Source: PiperJaffrey

10. Electronic Exchanges Vertical Exchanges Horizontal Exchanges Functional Exchanges

11. Legal Issues Specific to E-Commerce Domain Names Cybersquatting Source: maxstockphoto/Shutterstock

12. Legal Issues Specific to E-Commerce (continued) Fraud on the Internet Taxes and Other Fees Copyright Source: maxstockphoto/Shutterstock