1. By Joey & James Bridges www.FBSmallBusiness.com Join us on Facebook at www.Facebook.com/FanPageSystem www.Facebook.com/FanPageSystem

2. Who Are We? We operate a consulting and training company that guides business to building a profitable business presence on Facebook. Co-authors of the book “6 Steps to making Money on Facebook” Speakers and Trainers who have spoken in front of over audiences totaling more than 25,000 attendees in the United States and Australia Serial Entrepreneurs who have built multiple 6 figure and 7 figure businesses using what we teach to our clients Former consultants to Fortune 500 companies in Information Technology. For 6 years they were instructors in the Internet Technology Program at the School of Engineering at the University of Southern California.

3. What’s Coming Up Membership area: www.marketingfanpages.com/wp-admin New images for usage in ads Galleries being organized now and coming soon… Support forum Network Ask & learn

4. FB Metrics For Sales What to Track Why you should track How to make use of the data? Questions or comments for call at: www.Facebook.com/FanPageSystem www.Facebook.com/FanPageSystem

5. Is Your Post Reaching Folks? What is your reach? How many people are seeing your updates? These are the # of unique people seeing your story What post types are they interacting with? Comments Pictures Updates

6. How Viral Are Your Messages? Viral Factor Are people sharing your story? The percentage of the fans of your page who are sharing the story Goal: 1% is the base standard to shoot for 3% or more is GREAT

7. What do these charts mean? Targeted: Who your ad is targeting. In other words the biggest audience possible. Reach: The number of individuals who have seen the ad. Social Reach: Those who say your ads and saw someone connected to them in the ad. you ask for interaction? @JamesBridges & @JosephBridges

8. Ad Charts: Clicks to Conversions What is your conversion rate? How many clicks How many likes? What days are these happening on? Watch the weekends carefully!

9. Rules For Tracking When to Review What to do Review data on posts weekly See if your are getting the response you need Are users engaging Are they taking the action that you expected What kind of posts do they “like” the most Paid ad reviews Check on a daily basis Which ads are performing the best Change up your content Always strive to “beat” the last best ad, post, or update Think of “I am stuck in corporate America and I want to be entertained then educated” If you don’t track you can’t change

10. By Joey & James Bridges www.FBSmallBusiness.com Join us on Facebook at www.Facebook.com/FanPageSystem www.Facebook.com/FanPageSystem