1. The Future of Marketing is Inbound Marketing Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

2. Marketing is Changing 1950 - 20002000 - 2050

3. Outbound Marketing

4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

5. More Bad News…

6. The Good News…

7. Inbound Marketing BlogSEOSocial Media

8. Inbound Gives Leverage

9. Budget vs. Brains

10. NY Parking Tickets Blogging + SEO + Social Media 7x more website visitors 25x more visitors from Google 8x more links to website Website Visitors

11. Music Videos Video 40,000 views first week 10,000 views first day Social Media #1 source = StumbleUpon #2 source = Twitter #3 source = Facebook SEO Page 1 for “inbound marketing” 50+ inbound links to blog article

12. BlendTec - Will It Blend? Videos + Social Media 55,000 inbound links 83,000 YouTube subscribers 500+ Facebook groups 5 Digg front page stories 3x Sales Increase

13. Questions to ask yourself...

14. How am I expanding my online footprint?

15. Am I publishing share-worthy content?

16. How can I start and join relevant conversations?

17. Am I present everywhere that people discuss my industry?

18. Stop thinking like a marketer or advertiser.

19. Start thinking like a publisher and socializer.

20. Some Ideas…

21. Publish Everything Blog Podcast Videos Photos Presentations eBooks News Releases

22. Publish Everywhere

23. Target Content to Your Personas

24. 1,000’s of Tweets about report - Twitter drove 30% of traffic Link-Worthy & Share-Worthy

25. What Gets Shared? Rarely Shared Frequently Shared Product info Free trials Software documentation New market data Educational content Top-notch blog posts

26. Make Sharing Easy

27. Twitter for Customer Service http://www.businessweek.com/managing/content/jan2009/ca20090113_373506.htm

28. Social Media is Personal Are you going to let Comcast provide more personal service than you do?

29. What about Best Buy?

30. 1-1 Personal Service & Advice

31. Home Depot on Facebook

32. Personal Profile vs. Business Page Set up a Personal Profile first and then create a Business Page that you will administer Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)

33. Create an Engaging Presence Events Videos Discussions Photos Blog Articles

34. Go Viral – Leverage News Feed News Feed shows updates on your and your friends’ activity First thing you see when you log in Your updates show on your profile “Wall” Allow users to engage with you – each activity is shared with their network

35. Draw on Your Network

36. Twitter.Grader.com Keyword Search

37. Search.Twitter.com

38. Optimize for Search Facebook Search Based on # Fans Public Search Check your settings

39. Advertise on Facebook http://www.facebook.com/advertising/ Note: You must be logged in to create an ad

40. Measure Friends, Fans, Activity

41. Additional Resources Facebook Marketing eBook http://www.hubspot.com/facebook-for-business-marketing-hub/ Twitter Marketing eBook http://www.hubspot.com/twitter-marketing-hub/ Social Media Marketing Kit http://www.hubspot.com/twitter-marketing-hub/ Blog: http://Blog.HubSpot.comhttp://Blog.HubSpot.com

42. Thank You! Today’s slides & more resources: www.MikeVolpe.com/BrandSource Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe