1. SIWM WEB WRITING TASK Stephanie

2. INTRODUCTION Title of the Article Source of the Article Content of Article Reasons for Choosing the Article Target Audience / Reader

3. Next Gen Ads The new media for advertising in the current digital era Reader’s Digest (June 2011 Edition)

4. Reasons for choosing the article It is related to new media The length of the article The content of the article * It can be easily divided into sub-headings

5. Target Audience

6. Critical Reflection ConciseConcise 1 ObjectiveObjective 2 ScannableScannable 3

7. How to be concise? Cut down the text by 57% * 868 words → 369 words Simple sentence structures * Use common, shorter, and familiar words Hyperlinks

8. Google Fight Ads Vs. Advertising

9. Change Title “Next Gen Ads”

10. External Link Wikipedia Investopedia WiseGeek Internal Link HYPERLINKS

11. Internal Link

12. Common, shorter, and familiar words Encompasses → accommodate Pervasive → widespread

13. O BJECTIVE Present facts clearly with evidence Include links / detailed descriptions

14. Other External Links Provide additional information about the topic

15. S CANNABLE L AYOUT Sub-headings Lists to avoid Chunking Text Font Face, Size and Colour Contrast

16. Sub-headings

17. Lists to avoid Chunking Text After ChangesBefore Changes

18. Font Face, Size and Colour Contrast Font Face : Arial Font Size : 12 with 1.5 Line Spacing Colour Contrast : Texts colour is contrast with background colour

19. Conclusion Original Article 868 words Chunking text A lot of technical terms No clear sub-headings Web Writing 369 words – 43% of original Hyperlinks Lists, Bullets, Numberings Simple / common used words Google Fight Sub-headings Scannable layout More Concise

20. References Article: Next Gen Ads READER’S DIGEST June 2011 Edition Hyperlinks: Social Media, YouTube, ad infinitum, viral video, Facebook Beacon – http://www.wikipedia.comhttp://www.wikipedia.com Tailored Advertising - http://www.investopedia.comhttp://www.investopedia.com Privacy Invasion - http://www.wisegeek.comhttp://www.wisegeek.com MMORPG - http://edutechwiki.unige.ch/en/MMORPGhttp://edutechwiki.unige.ch/en/MMORPG Related Videos – http://youtube.comhttp://youtube.com

21. Q UESTIONS ?

22. THE END