1. E NERGY S TAR Communications: Promote Your Success!

2. Today’s Session… Objectives Gain recognition and increase visibility Gain recognition and increase visibilityOverview E NERGY S TAR Overview E NERGY S TAR Overview Communications Communications –Internal –External Next Steps Next Steps

3. Promoting Your Success… Why? Drive Awareness Drive Awareness Change Behaviors Change Behaviors Increase Comfort Increase Comfort

4. Promote Your Success Benefits: Gain upper management buy-in Gain upper management buy-in Motivate and educate your employees Motivate and educate your employees Showcase benefits to environment and bottom line Showcase benefits to environment and bottom line Improve your organization’s environmental image Improve your organization’s environmental image

5. Where do I begin?

6. InternalCommunications Educational Materials

7. Bookmarks Front Back

8. Employee Education Posters

9. Energy Tracking Poster

10. Poster

11. Employee Newsletter

12. Staff Education on Web site

13. Employee Fact Sheet

14. InternalCommunications Promotional Materials

15. Patches

16. Pins and Pens

17. Money isn’t all you’re saving 888-STAR-YES  www. energystar.gov [Your logo here] Post-It Note Pad

18. www.energystar.gov 1-888-STAR-YES Coffee mug [Insert your logo]

19. Few companies make decisions that are as good for the environment as they are for business. www. energystar.gov Sticker/Decal [Insert your logo]

20. Magnets [Insert your logo]

21. Shirts [Insert your logo]

22. Mouse pad

23. ExternalCommunicationsYear-round

24. Magazine Advertisement

25. Packaging

26. Poster

28. ExternalCommunications Press Releases/Newsletters

29. Press Release

31. ExternalCommunications Web-based Promotions

32. Web site Highlights Success Stories Spotlight On… www.epa.gov/buildings/healthcare

33. E NERGY S TAR page on Intranet How does XYZ Co. plan to save money while protecting the environment? Link from XYZ Company Intranet Page, “XYZ Co. Energy Programs” link By proactive energy management with the help of Energy Star! As an Energy Star partner, XYZ Company is committed to improving the energy efficiency of its facilities. Not only will this make our facilities more comfortable, it will also save money and reduce air pollution! XYZ Co.’s world-class energy management approach is the right thing to do for our clients, our communities, and our financial bottom line! XYZ Company and Energy Star H What is Energy Star? H XYZ’s Commitment to Energy Management H Current and Upcoming Energy Management Efforts Energy Saviips H Save Energy at Work H Save Energy at Home [Your logo] How does XYZ Co. plan to save money while protecting the environment? [Insert your logo]

34. ExternalCommunications Earth Day Samples

35. Earth Day Poster

36. Earth Day Booklets

37. Poster

38. Earth Day Poster

39. Communications Ideas Press releases Press releases Media kits Media kits Fact sheets Fact sheets Feature articles Feature articles Letters to the editor Letters to the editor Posters Posters Newsletters Newsletters Magnets Magnets Mugs Fact sheets Shirts Pins Pens Mouse pads Web site

40. Other Opportunities Success Stories on E NERGY Success Stories on E NERGY S TAR Web site S TAR Web site E NERGY S TAR Annual Awards E NERGY S TAR Annual Awards E NERGY S TAR Labels (top E NERGY S TAR Labels (top 25% of benchmarked buildings) 25% of benchmarked buildings) EPA Administrator Christie Whitman with Society of Industrial and Office Realtors Executives 2002 E NERGY S TAR Label for Buildings

41. www.energystar.gov