1. FAIRVIEW FITTINGS - PPC CAMPAIGN By ITW CONSULTING

2. OUR STRATEGY Create relevant ads, pages and offers on the main website which will be used to convert quality targeting traffic from our PPC campaigns every month. We will target traffic and our campaign to the United States, bringing in more specific traffic and leads that you seek. Create an A/B split campaign with different landing pages, website copy, display image ads and more for optimizing results and best practice. Continuously optimize our campaign every week and provide reports to insure that we optimize for better results and return on your investment with us.

3. OUR CREATIVE APPROACH We want to make a great impression on the audience when they visit the website. Convincing these visitors to sign up for offers such as becoming a supplier, and receiving a free catalogue by mail, or download PDF The goal is to craft compelling text and display ads and drive more quality traffic to the site increasing the unique visitors to 4500- 6000/month Targeted US Based Audience Into Website You Convert Them Into Sales Create compelling ads, landing pages and offers to increase conversions leading to more sales for your business…in Form Conversion The United States

4. Project SEtup We will identify the most valuable keywords for your business and use 15-20 to start with Using current data and new ideas we will optimize the best keywords for our target audience KEYWORDS CREATIVE LAUNCH We take the keywords, ad them to our copy in the landing pages and also use them in our text and display ads for the campaign Both split A/B split test landing pages, ads and images will be specifically design to be measurable for each campaign We setup the campaigns in adwords We then ad tracking codes to our landing pages Campaign goes live after testing of ads and landing pages is completed with your approval

5. We will create several various of landing pages, display and text ads for this campaign. LANDING PAGE AND ADS

6. BI-WEEKLY REPORTING Google Analytics-AdWords Overall analytics of online marketing conversion via landing pages and PPC ads We will only show: Visitors, Impressions, CTR, %NewVisitors, Bounce Rate & Goal Conversion Rate