1. choose what’s best for you Valuing Private Hospitals Campaign A National Awareness Campaign

2. What is the Campaign doing? choose what’s best for you Building awareness of the value and benefits of private hospitals Positioning APHA and member hospitals as positive contributors to the health sector Influencing people to choose private hospitals as their preferred provider for care

3. Campaign tasks choose what’s best for you Promoting the benefits of choice Establishing a clear identity/brand for private hospitals Distinguishing the offering between private and public hospitals

4. What’s behind the Campaign? choose what’s best for you The drive for private patients to be treated in public hospital is becoming more aggressive. The perception of out of pocket costs make private hospital system seem unaffordable. At a time of great stress, we want patients and their families to think about their options.

5. choose what’s best for you We want to patients and their families to consider “is this what’s best?” when faced with a choice of public or private hospital. Private Hospitals provide consistency and reliability along with choices for you to have peace of mind.

6. choose what’s best for you Core Campaign proposition Choose What’s Best For You

7. choose what’s best for you Highlights from the campaign 4 successful Private Hospitals Weeks 190 hospitals involved in the campaign 3 successful Mental Health Weeks 11,922 likes on our Facebook page 1,430 followers on Twitter

8. choose what’s best for you What materials will you see around the hospital?

13. choose what’s best for you At this hospital, we will… Put up the Campaign posters and X-frame in waiting rooms and public places Put the patient brochures in waiting rooms and in patient compendiums Include a patient brochure and/or bookmark in discharge packs or hospital information packs Use the campaign fact card on meal trays or bed side tables Host an event during Private Hospitals Week Use the Campaign website as our internet landing page Put a link from our website to the Campaign website Include Campaign information in our staff bulletins Share the Private Hospitals video

14. choose what’s best for you Private Hospitals Week 2014 The fifth Private Hospitals Week will take place from 19-25 May 2014 Opportunity for us to showcase the work we do and our vital role in caring for Australians Key theme will be Private Hospitals – Choose What’s Best For You. Hospitals are holding local events to celebrate their role in the community

15. choose what’s best for you Five simple ways to get involved 1.Share your story with family and friends about the difference your work makes 2.Make a ‘I value private hospitals…’ statement on the Campaign website www.privatehospitals.org.auwww.privatehospitals.org.au 3.Follow the Campaign on Twitter (priv8hospitals) 4.Like the Campaign on Facebook (Australia's Private Hospitals), share your story and see what others are saying 5.Become a fan on YouTube (priv8hospitals)

16. choose what’s best for you Together, our voices can make a difference and we can show Australia how vital we are to the health system Australia’s Private Hospitals – Choose What’s Best For You www.privatehospitals.org.au