1. TIDIShield EyeSplash Zero - The Program William Sever and Kerry Edgar

2. TIDIShield EyeSplash Zero The Program William Sever Kerry Edgar

3. Program Objectives – TIDI – Hospital Perspective on the Value of Process Improvement Programs in Hospitals The Selling Presentation Additional Tools Summary TIDIShield EyeSplash Zero – The Program

4. TIDIShield EyeSplash Zero – Program Objectives – TIDI View Accelerate Assembled Eyewear Dispenser sales – Gain quicker facility/system-wide adoption of TIDIShield dispensing systems Requires preference change from re-usable eyewear among existing eyewear users Requires behavior change among current occasional or non-users of eyewear users – Elevate TIDI’s partnership with facility/system to a more strategic relationship – Improve caregiver safety

5. TIDIShield EyeSplash Zero Testimonial found on the web… – http://www.bd.com/bloodcontrol/share/#3http://www.bd.com/bloodcontrol/share/#3

6. Program Rationale/Background Eye splash incidents among healthcare workers during the course of patient care and the related contamination of the caregiver with the potential for serious infection: – Can be traumatic for the caregiver affected by the splash – Are costly for the hospital Estimated $3K - $15K (up to $100K) per event Estimate average # events per year per facility : 40 – 50 – $240K - $300K per year if no infections TIDI is offering a “simple” process improvement program to addresses this issue.

7. Program Rationale/Background Caregivers currently have a protection routine that includes donning gloves and facemasks – Eyewear usage is not standard – Three basic behavior by caregivers regarding eyewear: Use Disposable eyewear Use Reusable eyewear – May consider prescription glasses sufficient protection Do not use/occasionally use eyewear TIDI has learned that one reason for this is lack of accessibility to the safety products – “Clean” eyewear is not currently as readily available at point of use as gloves and masks are. The implication: Like masks and gloves, disposable eyewear should be easily accessible at point of use.

8. Program Rationale/Background Additionally, TIDI sponsored a study and learned that re-usable eyewear also poses infection risk – 75% of the time the re-usable eyewear still carried pathogens after post-procedure processing. The implication: Like masks and gloves, eyewear should be used and disposed after each patient/procedure.

9. TIDIShield EyeSplash Zero – Program Objectives for a Hospital This Safety Risk improvement program will improve Hospital A worker safety and lower overall system costs – Reduces the incidence of eye splash contamination to the Hospital A healthcare worker during the course of patient care. – Reduces the trauma to caregivers who receive associated

10. TIDIShield EyeSplash Zero – Key Metrics – Hospital View Primary - Measure success by tracking eye splash incident reductions. Secondary - If the data is available and trackable, measure success by tracking follow- up testing and administrative costs related to a splash incident.

11. Four Key Program Elements for Hospital Education Ease-of-Use Incident tracking Program template

12. Key Program Elements Education: Working together, Hospital A and TIDI will provide a system-wide on-line education and CE credit opportunity Goal: Better inform clinicians about: – the potential risks associated with inadvertent eye splash – the importance of protecting against splash incidents – how and when to use protective eyewear

13. Key Program Elements Ease-of-Use: Goal: Make caregiver compliance easier Hospital A will install the proprietary TIDIShield Grab ‘n Go disposable eyewear dispensing systems – Install where masks/gloves are donned to make uncontaminated eyewear available at point of use.

14. Key Program Elements Incident tracking: Hospital A and TIDI will establish goals for splash incident reduction and track results. – Most hospitals are already tracking eye splash incidents – TIDI will help manage the data tracking process where possible

15. Key Program Elements Program template: TIDI has created a program template for Hospital A use TIDI will partner with Hospital A to: – co-brand the program – create password protected on-line access – provide in-service education – compile and track results Hospital A already tracks these incidents – The program will allow Hospital A to provide focus to an area where safety can be improved easily by adding eyewear to their protection routine.

16. Benefits of the Program to the Hospital Reduced eye splash contamination incidents Improved caregiver safety Turn-Key program leveraging data you already track No consulting fees Opportunity for educational messaging and CE credits Expect net system-wide savings Accreditation: Designed to meet process improvement requirements of 3 rd party auditors (eg, The Joint Commission - TJC)

17. Benefits of the Program to You! Kerry Edgar

18. Benefits of the Program to You! Increased sales Increased commissions Enhanced credibility with your hospitals Opportunity to leverage improved relationships across other product lines – Increased sales – Increased commissions

19. Process Improvement Program – Perspective on the Value

20. Improve Safety – Reduce Splashes- Enhance Compliance = Increase Usage DOES IT WORK???

21. Heat TQM Process Improvement Program – Perspective on the Value

22. CLASBI Improvement Program helped: – Reduce bloodstream infection rates and associated costs – Convert “partial” accounts to “full house” Beach head department shares results and others want to follow – Increased individual account $ value – Increased brand awareness and desire for brand – Increased number of accounts and total sales $1 Million to $25 Million in 5 years

23. Process Improvement Program – Perspective on the Value http://www.gabmed.com.br/gabmed/Configur acao/Publicador/Literatura/PDF/2010%20AVA %20Poster_Patricia%20Gould.pdf

24. Process Improvement Program – Perspective on the Value Customer values: – TIDI – You, their improvement consultant – The product – The improvement and wants to maintain the results – The recognition for improvement Individual Department Hospital

25. Process Improvement Program – Perspective on the Value You value: – The difference your services are making for the customer – The program and the product – The customer and the revenue increase – The testimonials and referrals – The data

26. Process Improvement Program – Perspective on the Value TIDI values: – The improvement in healthcare worker and patient safety its programs and products provide – The customer and its revenue increase – The sales consultant – The testimonials and referrals – The data

27. Process Improvement Program – Perspective on the Value Dollars and Cents – Program helps achieve “full house” utilization versus “partial” – More usage = more safety= less splash incidents= less expense related to splash incidents – More usage = more $$$ For Tidi For You

28. The Selling Presentation Kerry Edgar

29. EyeSplash Zero™ Introduction LINK TO TIDI EYESPLASH ZERO PIP DESCRIPTION

30. Resources/Additional Tools

31. TIDIShield™ EyeSplash Zero™ Jump Drive – Introduction/Description Presentation – Program Template Files – Program Story Board Template – Education Presentation – Slides with Audio Information on how to get CE’s awarded (link) – Sell Sheets – Commitment Form (link)

32. Resources/Additional Tools http://go.tidiproducts.com/eyesplash-zero- program-information http://go.tidiproducts.com/eyesplash-zero- program-information EyeSplash ZERO™ Landing Page Literature coming soon

33. Summary

34. EyeSplash Zero™ will: – Improve safety and care – Reduce splash incidents – Increase compliance with protective eyewear Educate and inform on risk Be a consultant that offers value to your customer – Increase Value Sales Brand TIDI You Customer Summary It’s a win- win for all!

35. Thank You!