1. TWELVEFOLD MEDIA, INC. 425 BRANNAN STREET, SAN FRANCISCO, CALIFORNIA P: 415.913.2600 | F: 415.913.2670 | E: SALES@TWELVEFOLD.COM Twelvefold Touch Overview

2. TFT Process AM creates new entry in Master Control or updates entry from RFP and assigns alerts to all parties including Ad Ops – slide 4 AM fills in Campaign Parameters & Strategy slide and schedules internal call (AM/rep/designer) to review campaign goals and determine TFT recommendation – slide 5 AM schedules KOC with client/designer/rep to finalize strategy Once functionality of unit is finalized, designer provides AM with production timeline – slide 6 Designer creates mock up and sends to AM/client in PDF format (this includes landing page and functionality call outs) – slide 7 AM enforces timeline and manages client feedback and approval by updating comments in Master Control Client approves design and designer creates demo link AM/designer confirm QA process and functionality of unit AM uploads tracking tags to master control QA begins when client approves demo link – slide 8 Design alerts Ad Ops when units are ready to traffic

3. Resources

4. Master Control Overview Description – campaign details & objectives Landing Page URL (FB, Twitter, Blog if applicable) Assign sales rep and Pod Flight Dates Agency info Click tags (when available) Assign team members to receive notifications (rep, designer, ad ops contact, MG) Upload creative assets or FTP information Areas to be completed

5. OBJECTIVE: STRATEGY: Recap of Campaign Parameters & Strategy CONTENT TARGETS: TARGET AUDIENCE:FLIGHT & BUDGET:

6. TFT Production Timeline Example Precor Twelvefold Touch Timeline 5/1/2012Client Signed IO in house 5/3/2012Creative KOC 5/7/2012Creative Buildout Begins 5/14/201212F to deliver mocks for client revisions/approval 5/16/2012Client Approval and Revisions Complete 5/21/2012Twelvefold to provide working link for client 5/24/2012Twelvefold Touch Client approval finalized 5/28/2012Twelvefold to finish QA/Trafficking for 6/1 Launch

7. Unit Comp Approval/Feedback PDF Template

8. QA Request Form Developer puts together the QA Request Form for the team to check the following: Browser & Versions Tracking & Reporting: whichever pieces were decided on by the AM/Developer (impressions, clicks, different content pieces including video, CTA, Share, etc.) Look & Feel: Developer to provide screenshot of the final approved unit to check any major differences in font, color, etc. Backup GIF: Make sure there is a backup GIF for any units that require a polite load

9. Appendix

10. Product Specs: TwelveFold Touch Guidelines Ad Sizes SupportedAssets RequiredFeatures 300x250 728x90 160x600 Style Guides (if available) Logo (.eps or.ai format) Copy (.txt format) Artwork (.psd or.ai format) Video (at least 640x480.mov) Feed - Blog RSS URL - Twitter (@username, #hashtags) - SoundCloud (by track) Facebook LIKE Page URL Impression Trackers (per ad size) Click Trackers (per ad size) *Note: Twelvefold Media does not develop flash rich media. Animation Video: In-Unit Audio: In-Unit Facebook: Like Page CTA Twitter - Feed - Follow and Re-tweet CTAs Polls Carousel (image or video) Digital Content Downloads SMS Direct Response Share using 300+ social services *Additional features offered at higher price tiers – Information provided upon request Note: Unit development takes roughly 1-3 weeks depending on the complexity of the unit created and the timeliness of client responses. Units deployed within 3-5 days upon final approval.

11. Custom Options:

12. CONFIDENTIAL TWELVEFOLD, PAGE 12 Thank You!