1. Niaz Ahmed Bhutto, Raheel Ahmed Narejo, Falahuddin Butt, Abdul Samad Shaikh and Rinkal Virwani

2.  Introduction  Literature Review  Research Methodology  Research Findings  Recommendations  Conclusion

3.  Purpose of Education  Factors affecting Parents Perception  General Perception of Parents  Ideal Perception

4.  knowing general perception of parents  Knowing difference of parents perception between boys and girls education  Knowing parents perception towards types of skills their children acquire through education

5.  Haque (2001) Describes that Attitudes and behaviors that children adopt toward work are largely a result of parents' encouragement and influence. This then affects what children think, say, and perceive about various careers. Most parents want their children to work for economic gain.

6.  Munn (1998) Parental involvement in their children's education and choice of career has gained momentum recently and has been a concern of education policy makers. The education system is an area where the relationship between the consumer (parents) and the producer (schools) tilts the balance of power

7.  Do and Mancillas (2001), Parents’ educational expectations of their children have a strong impact on children’s academic achievement.  Qadiri & Manhas (2009) Parents perceive that apart from learning all such foundational skills children develop ability to communicate with others and also express their feelings and ideas with each other.

8.  Eggen et al (2001) Academic achievement is additionally influenced by children’s perceptions of their parents’ educational expectations of them. Children are usually aware whether adults have high or low expectations, which influences academic achievement

9.  Target population Parents of sukkur district  Sampling technique: convenient sampling  Sample size 100 respondents  Study Descriptive analysis  Data collection method self administered questionnaire

10. Data analysis  “ SPSS” software used  Tables and charts

11.  All Parents want their children education especially boys for economic gain  Few parents want their children to get education to manage their own family business  All parents wish their children to be a good human who may work for the welfare of society and develop mental attitude towards practical life

12.  30% of the parents strongly disagreed and 23% disagreed that their children should take part in politics  15% of the parents wish their daughters to get high income job and financially support family 15% remained neutral whereas 30% disagreed and 25% strongly disagreed for daughters to get a high income job.  70% parents strongly agreed that educated mothers take care of their children in good way.

13.  Almost 80 to 90% parents perceive that education develops basic reading and writing skills in their children along with decision making ability based on acquired knowledge  Children make their own carrier choice decision as strongly agreed by 20% of parents, the rest of the children is highly influenced by their parent’s expectations and desires in their career choice

17. Parents perception  Boys education for economic gain  Girls education for being part of society  Education for seeking jobs  Education not for starting own business  Education for learning literacy skills  Education does not help in career choice decision

18.  Should be learn Attitude rather than earn  Encourage young blood for politics  Children should make their career choice decision by themselves with no parental interference  Parents should encourage entrepreneurship.