1. Supply and Demand Chapter 3 Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.McGraw-Hill/Irwin

2. 3-2 Market Participants More than 300 million individual consumers, 30 million business firms, and many thousands of government agencies participate directly in the U.S. economy. Millions of foreigners also participate by buying and selling goods in American markets while Americans participate in foreign markets. 3-2 LO-1

3. 3-3 Goals of Market Participants Consumers — maximize happiness or satisfaction from goods and services. Businesses — maximize profits. Government — maximize general welfare of society. Foreigners—pursue same goals as consumers, producers, and government agencies. 3-3 LO-1

4. 3-4 Constraints Limited resources: –Consumers need to make choices from available products. –Producers must choose how to best use their limited resources. 3-4 LO-1

5. 3-5 Market and Interactions A market is any place where goods are bought and sold and includes the interaction of all buyers and sellers. Four groups of Market Participants: –Consumers –Business firms –Governments –Foreigners 3-6 LO-1

6. 3-6 The Two Markets Factor Market: –Any place where factors of production (land, labor, capital, and entrepreneurship) are bought and sold. Product Market: –Any place where finished goods and services (products) are bought and sold. 3-7 LO-1

7. 3-7 Figure 3.1

8. 3-8 Product Market Consumers buy and producers sell in the product market. Imports and exports are also a part of the product market. Governments supply goods and services in product markets. 3-8 LO-1

9. 3-9 Locating Markets A market is anywhere an economic exchange occurs. A market exists wherever and whenever an exchange takes place. 3-9 LO-1

10. 3-10 Dollars and Exchange Some market transactions involve barter. –Barter is the direct exchange of one good for another, without the use of money. Bartering has limits as it requires a seller who wants whatever good is up for exchange. 3-10 LO-1

11. 3-11 Nearly every market transaction involves an exchange of dollars for goods (in product markets) or resources (in factor markets). Money plays a critical role in facilitating market exchanges and the specialization these exchanges permit. 3-11 Dollars and Exchange LO-1

12. 3-12 Supply and Demand Market transactions require two sides: -Supply -Demand 3-12 LO-2

13. 3-13 Supply – The ability and willingness to sell (produce) specific quantities of a good at alternative prices in a given time period, ceteris paribus (other things being equal). 3-13 Supply and Demand LO-2

14. 3-14 Demand – The ability and willingness to buy specific quantities of a good at alternative prices in a given time period, ceteris paribus (other things being equal). 3-14 Supply and Demand LO-2

15. 3-15 Every market transaction involves an exchange and thus some element of both supply and demand. 3-15 Supply and Demand LO-2

16. 3-16 Individual Demand A demand exists only if someone is both willing and able to pay for a good. How much someone is willing to pay for something is determined by his/her income and the opportunity cost. –Opportunity cost – the most desired goods or services foregone in order to obtain something else. 3-16 LO-2

17. 3-17 Demand Schedule A table showing the quantities of a good a consumer is willing and able to buy at alternative prices in a given time period, ceteris paribus. Demand is an expression of buyer intentions—of a willingness to buy—not a statement of actual purchases. 3-17 LO-2

18. 3-18 Demand Curve A curve describing the quantities of a good a consumer is willing and able to buy at alternative prices in a given time period, ceteris paribus. The demand curve does not state actual purchases, rather only what consumers are willing and able to purchase. 3-18 LO-2

19. 3-19 Figure 3.2

20. 3-20 Law of Demand The quantity of a good demanded in a given time period increases as its price falls, ceteris paribus. There is an inverse or negative relationship between price and quantity demanded, ceteris paribus. 3-19 LO-2

21. 3-21 Determinants of Demand Tastes (desire for this and other goods) Income (of the consumer) Other goods (their availability and price) Expectations (for income, prices, tastes) Number of buyers 3-20 LO-2

22. 3-22 Ceteris Paribus The assumption that nothing else changes. –Focus on one or two forces at a time. Allows us to focus on the relationship between quantity demanded and price. Tells us what independent influence price has on consumption decisions. 3-21 LO-2

23. 3-23 Shift in Demand The demand schedule and curve remain unchanged only so long as the underlying determinants of demand remain constant. 3-22 LO-2

24. 3-24 Changes in any of the determinants of demand will cause the demand curve to shift. The quantity demanded at any (every) given price changes. The demand curve always shifts only to the right or to the left. 3-23 Shift in Demand LO-2

25. 3-25 Figure 3.3

26. 3-26 Movement versus Shifts Movements along a demand curve are a response to price changes for that good. Shifts of the demand curve occur only when the determinants of demand change. 3-24 LO-2

27. 3-27 Changes in quantity demanded: –Movements along a given demand curve in response to changes in price. Changes in demand: –Shifts of the demand curve due to changes in tastes, income, other goods, or expectations. 3-25 Movement versus Shifts LO-2

28. 3-28 Market Demand The total quantities of a good or service people are willing and able to buy at alternative prices in a given time period. The sum of individual demands. Market demand is determined by the number of potential buyers and their respective tastes, incomes, other goods, and expectations. 3-26 LO-2

29. 3-29 The Market Demand Curve A picture of the total quantities demanded by all consumers within a market at different prices. 3-27 LO-2

30. 3-30 The Use of Demand Curves Show how much consumers will spend at different prices. Predict the amount to produce at a given price. Determine the price that will result in desired output levels. 3-28 LO-2

31. 3-31 Market Supply Supply interacts with demand to determine the price that will be charged. The total quantities of a good or service that sellers are willing and able to sell at alternative prices in a given time period, ceteris paribus. The sum of individual supplies. 3-29 LO-2

32. 3-32 Market supply is an expression of sellers’ intentions—of the ability and willingness to sell—not a statement of actual sales. 3-30 Market Supply LO-2

33. 3-33 Figure 3.5

34. 3-34 Determinants of Supply Technology Factor (or resource) costs Other goods Taxes and subsidies Expectations Number of sellers 3-31 LO-2

35. 3-35 Law of Supply The quantity of a good supplied in a given time period increases as its price increases, ceteris paribus. There is a direct or positive relationship between price and quantity supplied, ceteris paribus. 3-32 LO-2

36. 3-36 Shifts in Supply Changes in a quantity supplied: –Movement along a given supply curve. Changes in supply: –Shifts in the supply curve due to a change in one of the determinants of supply. 3-33 LO-2

37. 3-37 Equilibrium Only one price and quantity are compatible with the existing intentions of both buyers and sellers. The price at which the quantity of a good demanded in a given time period equals the quantity supplied. 3-34 LO-3

38. 3-38 Figure 3.6

39. 3-39 Equilibrium Price The equilibrium price occurs at the intersection of the supply and demand curves. There is only one equilibrium price. The market will naturally move toward this price. 3-35 LO-3

40. 3-40 Market Clearing Collective actions of sellers and buyers create an equilibrium price. The equilibrium price and quantity reflect a compromise between buyers and sellers. No other compromise yields a quantity demanded that is exactly equal to the quantity supplied. 3-36 LO-3

41. 3-41 Invisible Hand The market behaves as if it is directed by some unseen force. Adam Smith (1776) called this the invisible hand. –It means that the equilibrium price is determined by the collective behavior of many buyers and sellers. 3-37 LO-3

42. 3-42 Surplus and Shortage A market surplus or a market shortage emerges whenever the market price is set above or below the equilibrium. 3-38 LO-3

43. 3-43 Market Shortage The amount by which the quantity demanded exceeds the quantity supplied at a given price. Occurs when the selling price is lower than the equilibrium price. Sellers supply less than buyers demand at the current price. 3-39 LO-3

44. 3-44 Market Surplus The amount by which the quantity supplied exceeds the quantity demanded at a given price. Occurs when the selling price is higher than the equilibrium price. Sellers supply more than buyers demand at the current price. 3-40 LO-3

45. 3-45 Changes in Equilibrium Equilibrium price and quantity change whenever the supply or demand curves shift. This happens when the determinants of supply or demand change. 3-42 LO-4

46. 3-46 Figure 3.7

47. 3-47 Disequilibrium Pricing Price Ceiling: –Upper limit (maximum price) imposed on the price of a good or service. Price Floor: –Lower limit (minimum price) imposed on the price of a good or service. 3-43 LO-5

48. 3-48 Price Ceilings Price ceilings have three predictable effects: –They increase quantity demanded. –They decrease quantity supplied. –They create a market shortage. Rent controls on housing are an example. There will be less housing for everyone when rent controls are imposed. 3-44 LO-5

49. 3-49 Figure 3.8

50. 3-50 Price Floors Price floors have three predictable effects: –They increase quantity supplied. –They decrease quantity demanded. –They create a market surplus. Minimum wages and price supports for agriculture are examples. 3-45 LO-5

51. 3-51 Figure 3.9

52. 3-52 A government imposed price floor may create: –A wrong mix of output. –An increased tax burden. –An altered distribution of income. Government failure – a government intervention that fails to improve economic outcomes. 3-46 Price Floors LO-5

53. 3-53 Laissez Faire The doctrine of "leave it alone”, or of nonintervention by government in the market mechanism. Adam Smith, the founder of modern economic theory, advocated laissez faire in 1776. 3-47 LO-5

54. 3-54 Optimal, Not Perfect Market outcomes are optimal, not perfect. Optimal outcomes are the best possible, given the level and distribution of incomes and scarce resources. We expect the choices made in the marketplace to be the best possible choices for each participant. 3-50 LO-3

55. End of Chapter 3