1. Understanding How To Be Successful Online @LeslieMcLellan

2. What we’re going to cover How and where we do businessHow and where we do business The importance of listening firstThe importance of listening first YOUR social media marketing goalsYOUR social media marketing goals Understanding social media sitesUnderstanding social media sites The anatomy of a perfect Facebook post and the importance of Twitter hashtagsThe anatomy of a perfect Facebook post and the importance of Twitter hashtags A few tips to make things easyA few tips to make things easy

3. It’s all about engagement. Turn back the clock 20 years to before the internet and social media... To market you had to get to know your client and that was face to face.To market you had to get to know your client and that was face to face. Technology hasn’t really changed the way we do business, just the places where we get together.Technology hasn’t really changed the way we do business, just the places where we get together. @LeslieMcLellan

4. But BEFORE you can Engage, you have to LISTEN (online)! What interests your communityWhat interests your community Their perception of your brandTheir perception of your brand What problems they’re trying to solve and needs they’re looking to fillWhat problems they’re trying to solve and needs they’re looking to fill Where they’re communicating and discovering infoWhere they’re communicating and discovering info Who’s leading the conversations relevant to your brandWho’s leading the conversations relevant to your brand What your community finds relevantWhat your community finds relevant

5. What exactly are your online GOALS? @LeslieMcLellan Why are you on social media? What are you using it for? What do you want to accomplish by using it?

6. Social Media Platforms are NOT websites they’re VENUES for your efforts! Like a Business Lunch, can say quite a bit World’s Greatest Networking Cocktail Party… not a press conference Said to be competing with Google as a search engine Equivalent to a high-visibility Trade Show

7. Anatomy of an (ALMOST) perfect Facebook Post This is almost perfect but not quite… This is almost perfect but not quite… 1.Use an image 2.Be short and sweet 3.Link back to your site or to wherever the photo came from 4.Engage by asking something – note stats What’s the problem here? Linking back to the homepage, you should link deeper in your website. @LeslieMcLellan

8. Twitter #Hashtags and the importance thereof

9. Making things EASY – 3 tips Make a generic social media posting schedule Example: MonDestination Info TuesCOE WedRecreation ThursWkend events/Weather FriAttractions “Not so Secret” Weapons TweetdeckHootsuite @LeslieMcLellan

10. Special checklist for you! Community Engagement 101 A checklist of 26 things you can do in order to have an engaged community. You’ll have a good idea how engaged you are once you see how many items you have checked off! http://justasmalltowngirl.us/community-engagement-101/

11. THANK YOU so much! We’ll take questions at the end ~ You can find me at @LeslieMcLellan@TourismCurrents leslie@justasmalltowngirl.us www.justasmalltowngirl.us www.tourismcurrents.com