1. Obesity Noora Z, Shahad, AlDana, Hazem

2. Brainstorming

3. Research Farmer (Hazem) Teacher (Noora Z) Obesity (AlDana) Cafeteria (Shahad)

4. Mind Mapping and Voting We have mind mapped our four personas and voted for the best Teacher: 30% Farmer: 50% Obesity: 255% Cafeteria Issues: 65%

5. Why Obesity ?

6. 5 W’s & 1 H Why? -Educate -Raising awareness among children -Solving their problem -Think of the future – protect the environment -To increase social responsibilities among the public - To reduce death rates -Target audience When and Where? -Globally -Recent generation -Installation: interactive, playful, inform, persuade, education, collaboration, giveaways What? -Mind map -Purpose -Final Outcome How to control obesity? -Gym: personal trainer -Food information: nutrition -Lifestyle -Doctor -Food consumption -Material/medium Layers Technology Flip book Packaging Diagrams Scale

7. Audience- Who? Kids -Colorful/direct -Cute/playful -Animation -Informative Adults/Obesity -Understandable -Metaphoric -Documentary -Statistics -Solutions -Indirect -Ironic -Poetic/persuasive -Unusual/abstract -Realistic

8. Final Outcome Campaign: digital and print -Animation -T-shirts, posters, paper trays