1. Power in Numbers: Putting 2010 Census Data to Use Presented by

2. Census 2010: Quick Overview  January – August 2010: Census Bureau counts the population (and checks and rechecks its work!)  December 2010: National & state population totals U.S. population: 308,745,538 Congressional apportionment  24 seats shifted, affecting 18 states (http://2010.census.gov/news/ press-kits/apportionment/apport.html)http://2010.census.gov/news/ press-kits/apportionment/apport.html

3. Census 2010: Quick Overview  February - March 2011: Redistricting data (on a flow basis) for all states under P.L. 94-171 ( http://2010.census.gov/news/press-kits/redistricting.html ) http://2010.census.gov/news/press-kits/redistricting.html  March 24, 2011: 2010 Census Redistricting Data Summary File ( http://2010.census.gov/news/releases/operations/cb11-cn123.html ) http://2010.census.gov/news/releases/operations/cb11-cn123.html 2010 Census Briefs (first two) Population distribution & change ( http://2010.census.gov/news/ releases/operations/cb11-cn124.html ) http://2010.census.gov/news/ releases/operations/cb11-cn124.html Race & Hispanic origin ( http://2010.census.gov/news/releases/operations/cb11-cn125.html ) http://2010.census.gov/news/releases/operations/cb11-cn125.html

4. Census 2010: Topics  Number of people in household (population count)  Age  Sex  Hispanic/Latino origin  Race  Relationship (of people in household)  Tenure (own or rent)

5. Census 2010: What’s Next?  Demographic Profiles Selected population & housing characteristics For all jurisdictions (down to “place” level) Congressional districts (111th Congress)  Summary File 1 (June – Aug. 2011) Population counts for 63 race and Hispanic origin categories (census blocks) Additional detailed race and Hispanic origin population data, including American Indian & Alaska Native tribes (census tracts) Selected population and housing characteristics (blocks/tracts)

6. Census 2010: What’s Next?  National updates (Nov. 2011 & May 2012) Population counts for the nation, regions, divisions, & geographic areas that cross state lines, including American Indian reservations  Urban/rural updates (Oct. 2012 & Jan. 2013) Urban and rural population and housing unit counts (blocks) Characteristics of urbanized areas/urban clusters  Summary File 2 (Dec. 2011 – April 2012) Population and housing characteristics, by race and Hispanic origin categories and American Indian/Alaska Native tribes (census tracts)

7. Census 2010: What’s Next?  Other popular 2010 Census data products Summary Report series (May – Dec. 2012) Congressional District Summary File (SF1) (Jan. 2013 for 113th Congress) State Legislative District Summary Files (June 2013) American Indian/Alaska Native Summary File (SF2) (Dec. 2012) 2010 Census Briefs & Special Reports – includes topics based on 2010 Census questions  For full table of data products, go to (http://www.census.gov/population/www/censusdata/c20 10products.pdf)http://www.census.gov/population/www/censusdata/c20 10products.pdf

8. American Community Survey  Implemented nationwide in 2005  Replaced traditional census ‘ long form ’  Part of decennial census; response required under Title 13, United States Code  Ongoing survey of 3 million households annually (250,000/month)

9. American Community Survey  Only source of consistent, small-area data for every U.S. neighborhood and community  Data published annually for areas with: 65K+ population (1-year estimates) 20K – 65K population (3-year estimates) <20K, down to census tract or block group level (5- year estimates)

10. ACS Topics

12. Nonprofits and the Census  Data from the Census Bureau provides an incredibly rich source of information on conditions within our communities, often down to the neighborhood level! Poverty and Income Education and Employment Housing Issues etc.

13. Nonprofits and the Census  The 2010 Census will help distribute more than $400 billion in federal funds each year for things like: Hospitals Job training centers Schools Senior centers Bridges, tunnels and other-public works projects Emergency services

14. Census Data Uses  Strategic planning new locations, new programming needs  Shifting populations may require shifts in service provision May need to hire more Spanish Speakers  Determine outreach areas Find under-served areas with similar client demographics

15. Milwaukee Hispanic Pop 20002010

16. Census Data Uses  Fundraising - grant and proposal writing  Profiling neighborhood conditions  Quantifying your issues and justifying programs  Persuade others of critical issues

17. Milwaukee’s Villard Square  Several northside Milwaukee Public Library Districts have high incidence of "grandfamilies"...

18. Milwaukee’s Villard Square Data lead a local CDC Director to successfully advocate $10 Million Library / Grandfamily Housing Development!

19. Census Data Uses  Research underlying factors that place neighborhoods at risk  Build indicators to measure challenges and progress on community issues  Monitor compliance with federal law  Voter registration drives  Disaster relief, planning

20. Data Visualization  Beyond headlines, audiences respond best to visuals! Maps Graphics

21. Neighborhood Profiles

23. Age Pyramids  Allow rapid interpretation of neighborhood health and growth potential

24. Obtaining the Data  Census Bureau's American Fact Finder Download Tables as CSV for Excel, SPSS, etc. factfinder2.census.gov for Census 2000, 2010 factfinder.census.gov for Census 1990 and ACS  Census Bureau FTP Download Raw Data - SAS Scripts and MS Access Shells Http://www2.census.gov/census_2010/redistricting_file--pl_94- 171/  Local Universities, City and Regional Planning Departments  National Neighborhood Indicators Partnership 34 Cities + Affiliates - http://www2.urban.org/nnip/

25. Census Data Geographies

26. http://2010.census.gov/2010census/data/

41. Downloaded data table opened in Excel or SPSS and available for analysis

43. http://projects.nytimes.com/census/2010/explorer?ref=us

44. http://projects.nytimes.com/census/2010/map

46. “Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.” - Kofi Annan

47. Power in Numbers: Putting 2010 Census Data to Use Presented by