1. C L I E N T D E V E L O P M E N T The LexisNexis InterAction ‘Return On Investment’ Calculator

2. C L I E N T D E V E L O P M E N T ROI Stands for return on investment, as in profits divided by total investment NOT “run out of interest.” as in “how long before we totally run out of interest ?” PowerPoint starts to crash above 500 slides …… the record is 787 The answer is 15

3. C L I E N T D E V E L O P M E N T Why bother ? Clarifying the ROI on the CRM project allows it move forward with everyone aware of the contributions and benefits it has to the firm. Providing confidence, clarity and reassurance to the Partners.

4. C L I E N T D E V E L O P M E N T

5. Context for the ROI Calculator The world has changed dramatically in recent years for professional services firms CRM benefits include improved business process efficiencies Supports the argument that Professional services firms achieve demonstrable ROI by using the InterAction CRM solution

6. C L I E N T D E V E L O P M E N T Intended Audience Are about to implement an InterAction project Have had InterAction for 5 years or less …. it can be used by firms looking to re- invigorate their CRM supported by evidence from the case studies.

7. C L I E N T D E V E L O P M E N T Forrester TEI TM of InterAction Commissioned by LexisNexis and delivered by the Forrester Consulting group. Leveraged data from existing Forrester research. Interviewed LexisNexis marketing and sales management. Conducted a series of in-depth interviews with a LexisNexis customers to understand the financial impact of investing in InterAction.

8. C L I E N T D E V E L O P M E N T Total Economic Impact TM (TEI) Costs (TCO) Benefits Flexibility RISKRISK Total Economic Impact (TEI) Business Value Quantified and valued Measured outside of IT BU accountability “Options” Created Base for future Valued financially Communicated Technology Cost IT budget IT accountability Source: Forrester Research, Inc.

9. C L I E N T D E V E L O P M E N T ROI takes into account business risk Project size and scope Technology risk Vendor risk Education risk Cultural/behavioral risk Training risk Organisational risk External or environmental risk

10. C L I E N T D E V E L O P M E N T Summary of costs

11. C L I E N T D E V E L O P M E N T Summary of benefits

12. C L I E N T D E V E L O P M E N T Risk adjustment

13. C L I E N T D E V E L O P M E N T Summary: ROI

14. C L I E N T D E V E L O P M E N T How do we find out more about the ROI Calculator? Speak to your Client Advisor: Paul Tilling Gina Connell Richard Shaffer

15. C L I E N T D E V E L O P M E N T Thank you Paul Tilling LexisNexis InterAction Paul.Tilling@lexisnexis.com