1. … Physio First revealed …

2. … UK Demographics -Population 64 million -50,000 Physiotherapists -16,000 whole or part-time self-employed -4,000 Physio First members who work with an additional 12,000 colleagues

3. … UK Demographics -68% of patients are self referred & self pay -25% come from a Doctor -5% from Insurance Companies -2% are work place referrals

4. … Physio First revealed … So how is Physio First doing on our journey to our Vision …?

5. We want to become capable of: “Championing evidence based cost effective private physiotherapy with Physio First members in the changing healthcare marketplace” Our journey is those 16 little words …

6. Goal 1 – Positioning Physio First Perception of members: “… very positive …” “… value for money …” “… recommendations high” but “ … not aware of all the benefits available …” External Perception: Unclear about “… what we do”

7. Goal 1 – Positioning Physio First Perception of members: “… very positive …” “… value for money …” “… recommendations high” but “ … not aware of all the benefits available …” External Perception: Unclear about “… what we do”

8. -Aligned – We continue -Non aligned – We tweak or end Goal 2 – We undertook a complete review of our “Business As Usual”

9. Goal 2 – Taught us that we need: … more resource … more Time, Energy & Money!!! We had to become more resourceful!!!

10. Goal 3 – “Evidence” We have to produce evidence to enable us to: Win arguments Form commercial strategic alliances to impact upon our changing healthcare marketplace!

11. Goal 3 – … meant “defining Evidence”! … “Evidence” that means something in the “marketplace !” … we are nearly there!

12. Goal 3 – Our working definition of “Evidence” is: To demonstrate the value of private practitioner physiotherapy to potential & actual purchasers of private physiotherapy to include the public by:

13. Goal 3 – “Evidence” by … Finding out what the business priorities are for actual or potential purchasers?Finding out what the business priorities are for actual or potential purchasers? Reviewing our data to decide whether it is good enough to inform their prioritiesReviewing our data to decide whether it is good enough to inform their priorities If “yes” - might we share it?If “yes” - might we share it? If “no” might we collect new data?”If “no” might we collect new data?”

14. The Good News We are already doing it!!! The evidence proves that we can be trusted!!! We have been brave!!! We think the key is “TRUST” “TRUST” has 2 faces: 1.Are we “HONEST” enough? 2.Are we “COMPETENT” enough?

15. The Good News We are already doing it!!! The evidence proves that we can be trusted!!! We have been brave!!! In the “modern marketplace” We think that every business “has to earn trust!” – if not technology will find us out!!! We think the key is for us is to demonstrate to the marketplace that we can be “TRUSTED!!!”

16. The Good News We are already doing it!!! The evidence proves that we can be trusted!!! We have been brave!!! …. so our next step? We have collected “our” Data for 8 years Last year it became open to all members to join at any time This year participating members will get individual reports to “privately” compare ourselves with “our” Physio First national database results

17. The Good News We are already doing it!!! The evidence proves that we can be trusted!!! We have been brave!!! …. so that we & others … … get used to the idea that we have to show the marketplace that we can be TRUSTED to monitor our own quality! … can demonstrate that we AND they can be TRUSTED by each other!! … but more about TRUST in a minute …

18. Now … we have to work on “Improving our relationship between our Members & our Executive so that the gap between us feels closer … … we will complete our Physio First Communications Strategy in June so that we can get to our Goals 5 & 7… Goal 4 – Narrowing the Gap (Jan to June 2015)

19. Our Communications Strategy … is our first step to creating our “Brand” … … “Brand” is about establishing what quality is & living up to it!

20. Our Communications Strategy includes:

21. Goal 5 – With our Communications Strategy “Champion” our journey to our members Goal 6 – Have a break/catch up Goal 7 – With our Communications Strategy “Champion” our journey externally Goal 8 – Identify commercial partners to work with … who we can TRUST!!! Goals 5, 6, 7 & 8

22. Goal 9 – Investigate so that we are able to understand, explain & judge the: Potential impact of Cooperatives (i.e. Physio owned/controlled business entities) Elements of real branding (that incorporate measured quality and competence) … by June 2018!

23. Goal 9 –

24. Thank You!!!