2. Funding Success Strategies for Gaining Financial Support for Your Mission

3. MISSION?  Goals  Outcomes  Impact on others  Can you capture your mission in a minute?

4. The PROMISE!  Coca-Cola  Burger King  Others?

5. What Is Your Promise?

6. Why People Give?

7. Today’s Donors – What Do They Seek?  Christian Stewardship Fulfillment  Solid history of community service  Clear, supportable CASE FOR SUPPORT  Reflection of donors “heart”

8.  Persuasive presentation, solicitation by trusted, credible organization volunteers & staff  Absence of pressure  Invitation to become “partner” …to share, to join

9. How People Give?

10. Donor Pyramid

11. Constituency Model

12. The RIGHTS  Right person  Right Prospect  Right $ amount  Right purpose  Right time  Right way  And … RIGHT REASONS TO MAKE THE ASK!

13. The Giving Cycle

14. Annual Giving  Direct Mail  Events

15. Special Events Criteria Who is the audience? Could you reach the audience through a different strategy or means? What will attract them? What is the event’s purpose?

16. Special Events? Purpose Possibilities Publicity “Visibility Quotient” Fundraising Cultivate or Reward Donors/Involve Volunteers

17. Is the event unique and a “go to” event? Is the price OK for market? What type of event considering resources of volunteers & staff?

18. Ladder of Effectiveness  Personal: face to face Team of two One person  Personal letter (on personal stationery) With telephone follow-up Without telephone follow-up  Personal telephone With letter follow-up Without letter follow-up

19. Gift Chart for a Giving Strategy  Select a Round Figure for Annual or “Campaign” Goal  The 1 st two gifts equal 10% of goal (5% each)  For instance…for $60,000 campaign, the 1 st level is $6,000 or two $3,000 gifts

20. Campaign Strategy  Select a Round Figure for Annual or “Campaign” Goal  The 1 st two gifts equal 10% of goal (5% each)  For instance…for $60,000 campaign, the 1 st level is $6,000 or two $3,000 gifts

21. $60,000 Campaign Gift Size# Gifts# ProspectsRange TotalCumulative $3,000 2 10 $6,000 $6,000 $1,500-2,999 4 20 $6,000$12,000 $750-1,449 12 48 $9,000$21,000 $500-749 18 72 $9,000$30,000 $250-499 24 72 $6,000$36,000 $100-249 120 360 $12,000$48,000 Under $100 400 800 $12,000$60,000

22. Planned Gift A planned gift is legally provided for during the donor’s lifetime and transferred upon death or term to charity.

23. Planned gifts  Bequests via will or living trust  Life insurance  IRAs  Charitable Gift Annuities  Charitable Remainder Trusts  And more

24. Planned Gift Significance  For the continuing “foundation” of your mission in the future  Oftentimes the largest gift a donor will make  Source of the gift may be non-liquid or reserved assets, such as property

25. Forum

26. Resources  LCMS Foundation  www.lcmsfoundation.org  Association of Lutheran Development Executives  www.alde.org  Thrivent  www.thrivent.com

27. More Resources  Books Funding Your Vision by Gerald H. Twombly Asking by Jerold Panas

28. Christian Stewardship What Drives Us? God’s Love His Mission Our Response