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Published byDerrick Wiggins Modified over 9 years ago
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An Ondemand Viewer vs a TV Viewer How are they different?
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TV The bulk of the audience, wider demographic profile Ondemand Small but perfectly formed high value viewer
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TV Mass audience with multiple facets Ondemand Female, higher income, younger, European & Metro
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Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2010
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Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2010
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Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2010
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Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2010
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Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2010
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Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2009
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Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM for the period 2-8 August 2009
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