1. Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK

2. Before

3. Results DateAction No. of action takersDonationsRR Total income Income per action JanuaryFish fight Princes28550220.08%£795£0.03 March Fish fight - John West51909410.08%£1,386£0.03 MayCairn petition7715230.30%£455£0.06 JuneBarbie269671140.42%£3,717£0.14 JuneVW Jedi sign up40466140.03%£375£0.01

4. www.engagingnetworks.net After

5. Results 37,175 actions 451 donations – 1.21% response rate £16.39 average gift £7,393 total cash income £0.20 income per action

6. If it works…

7. More results CampaignActionsDonationsRRTotal income Income per action KFC17,4751440.82%2618£0.15 KFC second action14,969840.56%£1,401£0.09 iCoal13,981480.34%£730£0.05 Centrica8,740210.24%277£0.03

8. Save the Arctic

9. Greenpeace’s biggest ever campaign Aim to sign up 1 million people globally by the end of 2012 Convert 21,400 of these to new regular givers

10. Promotion Emails to current activists Tell a friend in thank you email Social media Videos Actions Greenpeace TV Offline sign ups SMS iPads at festivals

11. Thank you/donation again

12. Results 61,098 actions 1482 donations – 2.43% response rate £16.72 average gift £24,759 total cash income £0.41 income per action

13. www.engagingnetworks.net The power of an emergency

15. Breaking records 250,000 contacted – 4,062 donations – £25,37 average gift – 185 new DDs

16. Not just existing supporters % from new financial supportersDonationsIncome Save the Arctic thank you page - cash59%56% Save the Arctic thank you page - DD91%92% Sea ice minimum appeal - cash76%60%

17. Next steps Convert to regular givers ▫ Phoned the emergency appeal givers within a few weeks of their cash donation ▫ 15% of people contacted set up a DD.