1. Kevin Bowler, Chief Executive 22 May 2011 TRENZ 2011 Positive outlook for New Zealand tourism

2. We took some big hits in 2011 Full year to March 2011 flat with 2,506,639 arrivals March 2011 month arrivals down 11.4% Visitor spend to YE March 2011 down 6.1%

3. Looking into 2011 Financial crises in Europe Flood in Australia EQ in Japan and Christchurch, but Asian economies growth accelerates

4. CHRISTCHURCH 22 FEBRUARY

5. It’s still a great time to visit New Zealand

6. National press Social media Opinion leaders IMP Trade Trade events

7. 2011 sensational snow

8. Commenced in 20110Expected 1. China Airlines Taipei – Brisbane – Auckland 3 p/w January 2011 2. JetStar Singapore – Auckland 4 p/w March 2011 3. Air Asia X KL – Christchurch 4 p/w April 2011 4. China Southern Airlines Guangzhou – Auckland 3 p/w April 2011, daily later 2011 Additional capacity from: 1. Air New Zealand (China, Japan), Malaysian, & Thai during 2011 2. United Airlines Houston – Auckland Nov 2012 Improved air linkages

9. Rugby World Cup 2011 Media attending 2,000+ Games 48 Weeks of tournament 6 Nationwide festival 1 Visitors to NZ 85,000

10. And business as usual

11. Who are we targeting? What are we saying? How are we reaching them? How are we measuring campaign performance?

12. WHO WE ARE TARGETING Who we are targeting

13. What we are saying

14. Search Display Social Mobile eDM How we are reaching them

15. Looking further ahead

16. There’s every reason to be optimistic