2.  To explain why you are sending a resume  To explain how you learned about their organization and/or the job opening  To convince them to look at your resume and give you an interview  Most importantly – to call attention to your good qualities and qualifications

3.  Letter of application – apply for a job opening you know about  Letter of inquiry – introduce yourself and ask about the possibility of a job opening

4.  Give the impression you know something about the company – do your research  Highlight the reasons they should hire you – explains why you are the best person for the job. Customize the letter for the company.  Gives opportunity for them to follow up  Must be well-written – it gives them a sample of your communication skills.  Must be well formatted (business letter format) – use a traditional font

5.  Copy the cover letter given