1. TV Times A Partnership for Profitability
The Utica Observer-Dispatch and
FYI Television

2. Current Situation
TV Times as a six page broad sheet in the Saturday OD
Low reader value
Minimal content; primarily a weeks worth of programming grids
Low advertiser value
Only one regular advertiser lured by a “deal”
Expense heavy; Revenue light
Losing approximately $30,000 annually

3. The Challenge
The demand for printed program listings is fading, yet remains critically important to a loyal minority.
Market pressures are pushing us to find new and sticky revenue solutions that don’t tax staff time.
Printing the product in a live press-run is occupying valuable press capacity over the weekend.

4. Partnering with FYI Television
FYI Television is part of Athlon Media Group (Relish, Spry, Athlon Sports, Parade)
As a company specializing in the TV listings vertical, FYI TV has the focus and resources to build a product that provides well beyond the minimum listings resource that we’ve been maintaining.
The FYI TV Times Magazine is a subscription premium that offers value
Comprehensive daytime, evening and early late night listings of over 100 channels
Extensive listings of movies, sports, home & garden, cooking and trending programming
Two full pages of fun diversions, puzzles and quizzes
Comprehensive channel conversions for broadcast, cable and satellite
FYI offers a flexible partnership that can be designed to manage both risk and reward.

5. Our Solution
Purchase the product directly from FYI TV and manage the price point and customer service issues internally ( alternative is FYI will pay the OD .35 cents per week for each subscription sold, but will manage all customer service and price issues through a third-party phone room)
Make it a premium product for all subscribers rather than a separate opt-in subscription for a few( all revenue scenarios are base on 25% of subscribers opting out)
Approach of local TV partner with an advertising trade proposal; they secure programming advertising in the magazine in exchange for television time for the OD. Initial trade arrangement is $30K over 8 months.

6. The Numbers Weekly printing savings from old ROP model….…..$590
Weekly subscriber revenue less 25% opt-out….....$7389
Weekly expense from FYI TV……………………………...$5320
Weekly Net profit gain………………………………………$2659
Annualized impact……………………………………….$138,268*
*There is a one time sampling expense of $6500 that is not shown because it is only incurred in year one