1. Non-Traditional Public Engagement: E-Surveys and Virtual Public Meetings at the NEW YORK STATE DEPARTMENT OF TRANSPORTATION NYS DOT Region 10, Long Island Joel Kleinberg May 11, 2011 1:30-5:00 PM Transportation Research Board 13 th National Transportation Planning Applications Conference

2. TRADITIONAL PUBLIC MEETINGS Formats: Formats: Presentation to public Presentation to public Public hearing Public hearing Design charrette Design charrette 2

3. Have you run or participated in meetings as part of an agency public engagement/involvement process? TRADITIONAL PUBLIC MEETINGS 3

4. The Benefits The Benefits High comfort level, experience High comfort level, experience NEPA and SEQRA accepted NEPA and SEQRA accepted Interactive nature Interactive nature 4

5. TRADITIONAL PUBLIC MEETINGS The Drawbacks The Drawbacks High cost High cost “Grandstanding” “Grandstanding” Limits to involvement Limits to involvement 5

6. THE ELECTRONIC SURVEY The Drawbacks The Drawbacks Less comfort in agency, consultant and public Less comfort in agency, consultant and public Information one sided Information one sided Bias: “vote early, vote often” Bias: “vote early, vote often” (mitigation does exist, but not exact science) 6

7. ELECTRONIC SURVEY The Results The Results 1,250 completed surveys 1,250 completed surveys More representative of users More representative of users Geography Geography Age Age Gender Gender 7

8. ELECTRONIC SURVEY The Benefits The Benefits Extremely low cost to produce and analyze Extremely low cost to produce and analyze Highly convenient for participants Highly convenient for participants Time of day Time of day Geography Geography Ability to travel Ability to travel Time to complete (skip logic) Time to complete (skip logic) Title VI compliant Title VI compliant LEP (easily translated) LEP (easily translated) Visually deficient (fonts, colors) Visually deficient (fonts, colors) Paper and phone available for those without internet access Paper and phone available for those without internet access 8

9. NET AND VIRTUAL PUBLIC MEETINGS Examples: Examples: 9 Webinar Social Media Teleconference Video Conference Internet Voice Call

10. NET AND VIRTUAL PUBLIC MEETINGS The Drawbacks The Drawbacks Low comfort in agency, consultant and public Low comfort in agency, consultant and public Respondent anonymity results in need for continuous monitoring, etc. Respondent anonymity results in need for continuous monitoring, etc. Less convenient (not time-flexible) Less convenient (not time-flexible) Fundamental agency blocks Fundamental agency blocks IT blocks most applications from staff use IT blocks most applications from staff use Technology not in place, budget concern Technology not in place, budget concern 10

11. INTERACTIVE ONLINE SURVEY The Hybrid Approach The Hybrid Approach Approach similar to online survey (inexpensive and convenient) but…INTERACTIVE Approach similar to online survey (inexpensive and convenient) but…INTERACTIVE Use of hotlinks Use of hotlinkshotlinks Provide respondents with information Provide respondents with information Similar to public meeting (some will read, some will not) Similar to public meeting (some will read, some will not) Informed decision-making Informed decision-making 11

12. INTERACTIVE ONLINE SURVEY 12

13. INTERACTIVE ONLINE SURVEY 13

14. INTERACTIVE ONLINE SURVEY 14

15. INTERACTIVE ONLINE SURVEY The Results The Results 1,674 completed surveys 1,674 completed surveys Near-even distribution between study area residents, non-residents Near-even distribution between study area residents, non-residents 80 participants under 25 years, 100 over 65 years 80 participants under 25 years, 100 over 65 years 15 *Participants from 122 Zip Codes, Several Not Shown **Study Corridor Shown in Yellow

16. INTERACTIVE ONLINE SURVEY Quantifiable: Influences on Respondent Preference Quantifiable: Influences on Respondent Preference 16 Geographic Age Time/Purpose of Travel

17. SURVEY CREATION 17

18. SKIP LOGIC 18

19. DATA ENTRY: DONE 19

20. HIGH TECH SURVEY … LOW TECH ADVERTISING 20 Post-card E-mail Fliers Free media: TV: News 12 (Local TV News Station) Radio: Hostess Described Her Participation Survey #1 Print: Long Island Advance (Local Media Outlet) 1 page story, Survey #1 Word of mouth, paper in hand

21. PUBLIC INVOLVEMENT Cost/Benefit: Cost/Benefit: Public Meeting: ~$67/ attendee Public Meeting: ~$67/ attendee First Online Survey: ~$4/respondent First Online Survey: ~$4/respondent Second Interactive Survey: ~$1.67/respondent Second Interactive Survey: ~$1.67/respondent 21

22. PUBLIC INVOLVEMENT 22 Lessons Learned: Lessons Learned: Many options, each with plusses and minuses Many options, each with plusses and minuses Must have a clear idea of your needs Must have a clear idea of your needs Convenience for public is key for participation Convenience for public is key for participation Data usability is key for staff Data usability is key for staff Cost effective is key to agencies Cost effective is key to agencies Innovative vs. traditional methods Innovative vs. traditional methods

23. 23 CONTACT INFO JOEL KLEINBERG New York State DOT, Long Island Region 250 Veterans Memorial Highway, Room 4A-4 Hauppauge, NY 11788 Jkleinberg@dot.state.ny.us 631-952-6108