1. Copyright © 2010 Accenture All Rights Reserved. 1 Copyright © 2010 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Technology design for usability in everyday life Ana C. Andrés del Valle Accenture Technology Labs

2. Copyright © 2010 Accenture All Rights Reserved. 2 Introduction Our technology R&D approach  Healthcare: The Persuasive Mirror  Corporate collaboration: Accenture Distributed Network project  Entertainment: the novel TV experience Discussion Outline

3. Copyright © 2010 Accenture All Rights Reserved. 3 The engineer approach …

4. Copyright © 2010 Accenture All Rights Reserved. 4 … versus the designer approach

5. Copyright © 2010 Accenture All Rights Reserved. 5 The prototype The testing application Healthcare: The Persuasive Mirror

6. Copyright © 2010 Accenture All Rights Reserved. 6 Approach  Study of the concept of captology  Analyze the user scenario to prove the hypothesis  Develop the prototype to prove that the idea is feasible  Cooperate with external medical entity to rethink the approach from a clinical test perspective Results  A firm verification that the technology solution is feasible  Uncertainty about the usability of the mirror prototype  And scientific support to continue exploring the captology approach to the healthcare challenge The approach and the results healthcare

7. Copyright © 2010 Accenture All Rights Reserved. 7 Corporate collaboration Accenture Distributed Collaboration Network 7 Whitespace ACCT – Ice T Advanced Sharing Interfaces Multiple HDVC

8. Copyright © 2010 Accenture All Rights Reserved. 8 Results  High-definition VC is mainstream and encouraged by CIO regardless of well humans are using it. No more work in optimizing it but effort in adopting it  White space prototype development was stopped. Accenture does not focus on collocated work, difficult to set testing environment beyond the labs  Accenture Coordination and Collaboration Tool was tested but not deployed  Ice T was tested and it is currently deployed as beta waiting for CIO support to develop version 1.0 The approach and the results $125,000 cost reduction per person/per year positively impacted productivity (# employees) 180,000 Level of impact (savings/person versus people impacted) $257,000 yr cost maintenance of equipment # people hosted in the environment +501310 Level of impact (cost versus capacity) corporate collaboration

9. Copyright © 2010 Accenture All Rights Reserved. 9 Entertainment The Novel TV Experience To develop of cross platform Web2TV consumer experiences Reinvigorate the TV as a marketing channel To bring forward the uniqueness of the TV-user context Synchronizing Web and TV use Kelly’s new car… Chat (time shifted) Feed Aggregation Dual channel experience. User goes to Xsync.com and gets a synchronized experience on both TV and PC.

10. Copyright © 2010 Accenture All Rights Reserved. 10 Approach  Market study of novel technologies  Discussions with Accenture clients in the media and entertainment industry to get insights about their viewers  Discussion with Accenture industry teams to understand their positioning in the market. We found new angles that had not been explored  Designed and developed technical prototypes that exemplify those angles Results Two fully working prototypes that enable us further testing on the technical side (scalability) and human side (usability) The approach and the results entertainment

11. Copyright © 2010 Accenture All Rights Reserved. 11 Better one technico-usability approach than none I have not been able to use a single universal approach The technical requirements constrain the usability testing possibilities In corporate research, a usability strategy should be defined from the start and never neglected, no matter what Conclusion

12. Copyright © 2010 Accenture All Rights Reserved. 12 “On Academic Knowledge Production” Jon Kolko Interactions Café. ACM interactions Vol XII.5 (Sept+Oct 2010) Thank you Any questions?