1. Every Moment is a Marketing Moment Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association YOU CAN CREATE A BUZZ ABOUT YOUR HEALTH CENTER Administrative & Executive Assistants Training June 3, 2014 | Great Wolf Lodge, Traverse City

3. Know who is “officially” responsible for your Health Center’s marketing, communications, media relations, public relations

4. Follow your Health Center’s “rules” to help strengthen its brand

5. Logo usage Style guide Media policy Social media policy Customer service etiquette

6. Establish, nurture relationships with elected officials (and staff)

7. Establish/nurture relationships with reporters/journalists Connect to media point person Everything is “on the record” Reporter first/ friend second

8. Share news that your Health Center’s communications point person can turn into a story to pitch to the media dlawrence@mpca.net

9. Be on the lookout for your Health Center in the news Read local paper Watch local TV “Clip” news coverage Share everywhere Send to dlawrence@mpca.net dlawrence@mpca.net

10. Be on the lookout for your Health Center in the news http://www.google.com/alerts

11. Invite elected officials AND the media to events http://healthcenterweek.org

12. Take your camera with you everywhere http://www.picmonkey.com Pictures tell a thousand words Video is even more compelling Use your smart phone Get signed media release forms

13. Take your camera with you everywhere http://www.youtube.com/watch?v=lfDXsOyfuF8 http://www.animoto.com

14. Help identify effective spokespeople http://youtu.be/E3wpcGopTAk

15. Engage online https://www.facebook.com/MichiganPrimaryCare Association https://twitter.com/michpca

16. Advocate! http://www.mpca.net

17. Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association 517.381.9440 dlawrence@mpca.net @danaslaw www.mpca.net dlawrence@mpca.net @danaslaw www.mpca.net Questions?