1. Amur Opportunity

2. Topics of Amur The First Machine of bizhub ‘Next Generation’ ! Firmware leading – Donau will follow ! New OpenAPI 3.x [WEB Browser based] Base for all upcoming Color Products in Segment 2+ Monochrome Ability to Equivalent Mono MFP Toner bottle vs Toner Cartridge Drum- Development Unit vs Imaging Unit Outstanding Finishing Low Set-up Time Ultra Short Image Stabilization [Best In Class] 99% against theoretical performance!

3. ECO Friendly Environmental Is the Key Tec Value Lower Consumption in sleep mode ! Energy Star – Easy surpasses the new Energy Star standards ! Quiet Operation – Noise reduction ! Resource-friendly design makes active use of recycled materials ! New toner bottle – designed for easy recycling ! Simitri HD - lower fusing temperature !

4. CY 2009 Total Color Market Forecast 1~36 ppm 37+ ppm 83% Amur !

5. Amur Sales Strategy Capture Higher Market Share for Segment 2+3 ! “Aggressive Replacement of Monochrome” B2C ! “Consequent MIF Retention” C2C – MF22 and MF25 ! Maintain the Genre Top Position for Color ! significant increase of share in Segment 2 and 3 by FY2010 ! Seg 2+3 is the source of profit for Canon and RICOH Embrace / Activate Dealer Channel ! Attractive Seg 2+3 products will help your dual line dealers stay with OLV Strong line-up Donau + Amur

6. MF22 (MF25) Replacement

7. MIF Retention is key word Do you grasp the next replacement timing of your MIF? Yes, 80% we do. (A) Do you take adequate pre-sales action before replacement timing? Yes, 90% we do. (B) Did salesman make replacement proposal? Yes, 90% we did. (C) (10% MIF had already been replaced by competitor) Could you replace the MIF finally? Yes, 90% we could. (D) Action to grasp more about next replacement timing Standardization of sales activities Tool to monitoring sales activities Action to guard MIF lost Appropriate sales proposal A X B X C X D = 58,3% 58%. Even above assumptions, your MIF retention rate is only 58%. How to increase the retention ratio? Question Answer

8. MF22 (MF25) Retention Situation “Large” Color MIF of MF22/25 is existing Probably many of those machines have been placed with low GP in mono click! Large ratio of MF22 of them equipped with Fiery Controller ! Average color output ratio is still high, may be about 40%! Hypothesis Acceleration of this MIF will help increasing revenues [Fiery effect] ! Consequent MIF retention will help to stabilise color output ratio [non-hard] ! … and help on the monochrome profit as well ! Significant service cost down can be expected !

9. Sales Result bizhub C350 [April 2004 - Dec 2005] Machine /Option Sales C3501070 IC-401 [16%] Feeder [90%] Duplex [89%] HDD [67%] Finisher [21%] Saddle Finisher [16%] 2004/052004/05

10. Western European Market

11. Total Market Forecast – By Category

12. Color + Monochrome MFP [without PC segment]

13. Monochrome Forecast – By Category

14. Color Forecast – By Category

15. Western European MIF

16. 2008 Total Color MIF – 4 Cycle + Tandem Total Color MIF 1.418.000 units

17. 2008 Total Color MIF – 4 Cycle + Tandem 23.329 199.368 79.677 199.209 27.505 55.766 18.923 202.109 4 Cycle Tandem

18. 2008 4-Cycle MIF Opportunity (<9ppm colour)

19. 2008 4-Cycle MIF Opportunity (>9ppm colour)

20. 2008 Monochrome non-KM MIF Opportunity [20~39ppm] Total Mono MIF 2.000.0000

21. Western European 2009 Q1 Data

22. Q1 2009 Color 20~29ppm

23. Q1 2009 Color 30~36ppm

24. Q1 2009 Monochrome 20~39ppm

25. Wrap-Up

26. Summary Road to Color Genre Top Huge Color MIF opportunity More than 45% coming from 20~29ppm arena! Canon / RICOH been forerunner in the mono replacement field with 4-Cycle 160.000 units in the field – 70.000 of them being sold in CY2004/2005 ! Olivetti generated large MIF in color tandem arena ! Find out your MF22 placements for replacement No new product introduction in 2009 other than Konica Minolta… … but Canon new AiR to come soon! Gain momentum with Donau / Amur series and knock out competitors ! SUCCESS Factor: Target for external MIF (mono and CC) and increase your Retention Ratio!

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28. Thanks!...