2. Busines Exploration JEOPARDY! Get ready to play… Ms. Rabin 2007

3. Business Explorations JEOPARDY! 1.The room will be divided into two groups or teams. 2.Each side will take turns selecting a question. 3.Each person from the team will have a chance to answer (we will go up and down the rows with each question so everyone gets a chance). 4.If you cannot answer within 20 seconds, the other team will have a chance to answer. 5.If they cannot answer within 20 seconds, the original team can answer. 6.Incorrect answers in Double Jeopardy will be penalized—so be careful! 7.You may use your books/notes but hurry up! Time will run out! 8.There are 6 Daily Doubles. 9.A score keeper is needed. 10.Answers must be in the form of a question. 11.The team with the most money wins! Let’s Play!

4. $500 $400 $300 $200 $100 TermsPotpourriProductsDistributionPLC

5. What is the Product Life Cycle? A series of stages that take a product from its birth to it’s death. PLC

6. What is Decline? Sales volume fall greatly and profits are near zero. PLC

7. What is Introduction? Marketing challenge is to make potential customers aware of the product’s existence and features. PLC

8. What is Growth? The product is accepted by the public, target market has made repeat sales, and profit begins to grow as does competition. PLC

9. What is Maturity? Slight decline in sales and decisions need to made about the product’s line. PLC

10. What is promotion? Communication that is intended to inform, persuade, or remind an organization’s target segment. Terms

11. What is a marketing plan? Set of strategies for accomplishing marketing objectives. Terms

12. What is an advertising agency? An independent firm that plans, produces, and places ads for its clients. Terms

13. What is market segmentation? Process of dividing a market by similar traits. Terms

14. What is the marketing concept? The process of satisfying a customer's needs while achieving the firm’s goals. Terms

15. What are intensive, selective, and exclusive? The three types of distribution. Distribution

16. What are retailers? These are who middlemen/intermediaries sell goods to after purchasing in large quantities from producers. Distribution

17. What is True The answer to the following True/False question: The more marketing channels needed to get the product to the consumer, the higher the price of the product will be. Distribution

18. What are intermediaries or middlemen? Marketing organizations that link producer and consumer within a marketing channel. Distribution

19. What are channels of distribution? The series of buyers and sellers through whom goods pass on their way from the producer to the end unit. Distribution

20. What is Product Campaign? All activities involved in developing and producing a container for a product. Products

21. What are form, time, place, and ownership? The four utilities discussed in class. Products

22. What is product mix? General Mills selling yogurt, cereal, and baking products is an example of this. Products

23. What is a product line? Kellogg’s producing Corn Flakes, Rice Krispies, Raisin Bran, etc, is an example of this. Products

24. What is price lining? CD’s priced at $10, $20, and $30 is an example of this pricing strategy. Products

25. What is “follow the leader”? The pricing strategy that airlines use, focusing on the competition. Potpourri

26. What is brand advertising? The type of advertising that promotes brands of products or services and is the most common form of advertising. Potpourri

27. What are advertising, personal selling, sales promotion and public relations? Promotional mix indicates these four things. Potpourri

28. What are product, price, place, and promotion? The four P’s of marketing. Potpourri

29. What is a cash discount? When this is written on an invoice (2/10 net 30), this type of discount is being given. Potpourri