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MARKETING CHANNELS. DEFINATION A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods,

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Presentation on theme: "MARKETING CHANNELS. DEFINATION A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods,"— Presentation transcript:

1 MARKETING CHANNELS

2 DEFINATION A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption.

3 STRUCTURE MARKETING CHANNELS

4 Agent or broker Any intermediary with legal authority to act on behalf of the manufacturer or producer.

5 WHOLESALER An intermediary who sells to other intermediaries, usually to retailers; usually applies to consumer markets.

6 RETAILER An intermediary who sells to customers

7 Channel Efficiency: How Intermediaries Reduce the Number of Channel Transactions

8 The End


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