1. Can New Customers Find YOU? Findability and Your Website Jean Bedord www.Bedord.com February 17, 2009 Mid-Peninsula Professional Alliance

2. Why Search Matters Yellow pages declining Newspapers declining Geography may not matter Younger demographics Tech savvy demographics Search now a habit ◦ Grew 38% year-over-year December, 2008 ◦ 18.7 billion searches ◦ 199 million searchers ◦ 93.7 searches per searcher

3. Search is Querying Indexes Google Yahoo ASK LIVE (Microsoft Windows Live) Other niche search engines… Indexing is FREE, but, but, but………

4. Website vs. Webpages

5. OnPage Factors Metadata ◦ Title Tag ◦ Description ◦ URL Keywords in copy on webpages ◦ Match search queries ◦ Customer language ◦ Synonyms, synonyms, synonyms

6. Off Page Factors / Links Types ◦ Outbound –FROM your site ◦ Inbound – INTO your site ◦ Internal website navigation Sources ◦ Directories ◦ Reviews ◦ Press Releases ◦ Articles ◦ Blog community comments ◦ Pay per Click (PPC) Advertising

7. Keys to Success Define your niche / value proposittion ◦ Keyword Research ◦ Simple messaging Client Needs, NOT you ◦ Words /terminology ◦ What problem do you solve? Establish credibility ◦ Phone number ◦ Zipcode, geographic location, physcial address ◦ Email visible, though not linked ◦ Develop inbound links

8. Action Plan All webPAGES indexed in the search engines? Appearance on the search results page Examine links ◦ Internal ◦ Outbound ◦ Cultivate inbound links Consider adding blog technology for tips and/or events

9. Resources Book: I’ve Got a Domain Name – Now What?? A Practical Guide to Building a Website and Your Web Presence by Jean Bedord at www.IveGotADomainName.com and Amazonwww.IveGotADomainName.com www.JustAskJean.com for recommendations www.JustAskJean.com www.CorporateNoMore.com – coming www.CorporateNoMore.com www.FindabilityMatters.com -- repositioning for EContentStrategies.com www.FindabilityMatters.com Phone: 408-257-9221