1. Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy

2. Objectives Understand the techniques that internet customers use to find websites How to integrate traditional methods of marketing into an e-commerce marketing strategy Choose, register and capitalize on a Domain Name

3. Objectives Capitalize on the working mechanisms of directories and search engines Create Meta tags and enhance ranking status Understand and utilize email lists Choose an affiliate program if applicable Create a basic marketing strategy

4. E-Marketing – Getting Started How do Internet Users find web sites

5. E-Marketing – Getting Started Making use of conventional marketing tools

6. E-Marketing – Getting Started Understanding the differences and similarities between conventional and on-line marketing techniques

7. E-Marketing – Getting Started The Power of a Domain Name –What is a Domain Name – Your own Domain Name versus a shared domain name –Choosing an effective Domain Name –Find and Register a Domain Name

8. E-Marketing Search Engines What are Search Engines, Portals and Directories How Search Engines work Search Engine ranking techniques

9. E-Marketing Search Engines What are Meta Tags and Alternate Tags Using “Tags” to optimize your Internet ranking How to optimize your web site for better Search Engine ranking Submitting your site to Search Engines

10. Additional On-Line Marketing Techniques E-mail list management Understanding Opt-in Mailing lists

11. Additional On-Line Marketing Techniques “Linking” to other web sites that will send visitors to your site What are Affiliate programs What are banner ads, pop-up ads, re-directs

12. E-Marketing Strategy Take about 10 minutes to create a marketing strategy for a real or proposed e-business –Be as specific as possible –Use as many strategies or technologies as possible –Include simple as well as complex methods