1. Prepared by Management Department | www.unimedia.ac.id | man@unimedia.ac.id DISTRIBUTING PRODUCTS QUICKLY & EFFICIENTLY Week 13

2. Distribution Mix The combination of distribution channels by which a seller gets its product to end users

3. Channel of Distribution  Marketing Intermediaries Wholesaler Retailer Agents/Brokers  Role of Intermediaries Create Efficiency Value vs. Cost

4. Utilities Created by Intermediaries FormTime Place Possession InformationService

5. Wholesale Intermediaries  Merchant Wholesalers Full-Service Limited-Function Rack Jobbers Cash-and-Carry Drop Shippers  Agents and Brokers

6. Retail Distribution Strategy  Intensive Selective Selective Exclusive Exclusive

7. Distribution strategy Intensive Selective Intensive Selective = number of outlets Exclusive M ARKET E XPOSURE

8. 1. Intensive distribution is a strategy by which a product is distributed through as many channels as possible 2. Exclusive distribution is a strategy by which a manufacturer grants exclusive rights to distribute or sell a product to a limited number of wholesalers or retailers 3. Selective distribution is a strategy by which a company uses only wholesalers and retailers who will give special attention to specific products

9. Identify a Retailer In Your Area  Supermarket  Convenience Store  Discount Store  Department Store  Category Killer  Specialty Store  Factory Outlet  Superstores  Catalog Showroom  Warehouse club

10. The Supply Chain

11. Logistics  Physical Distribution  Inbound  Materials handling  Outbound  Reverse  Information

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