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Neil Guise - Small Landholder Information Service “An experiential learning journey”
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What is a small landholder? Typically…… 1-100 ha Strong lifestyle values Main income derived off-farm Range of varied agricultural activities Lack rural understanding and networks
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Small Landholders – large numbers large numbers
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MAP
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Are they a problem? Potentially, yes. Pests, weeds and diseases Natural resource management Agric. production capacity/competition
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Are they an asset? Potentially, yes. Add resilience to rural communities Offer agricultural and marketing diversity Possess strong land stewardship values
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Small Landholder Information Service Team
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Our key principles Understand the client Make information appropriate Tailor learning events Openly evaluate everything Use marketing tools Seek innovations & opportunities Build partnerships Department’s conduit
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What are they buying?
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Buying a headache? Nuisance livestock & ID Fire hazards Neglected orchards Land degradation Land use conflict Biosecurity Contacts for everything? Enterprise options? A decent return???
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Current landscape
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What do they want? Access to clear information and ideas from a trusted source Someone to talk to that doesn’t treat them as an idiot Local contacts to build networks Practical field days and demonstrations Some POSITIVITY !!!
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How is the service designed? Awareness Knowledge Skills Adoption
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Enquiry service Information products Small Landholder learning events Partner networks What we do….
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Every event has a structured evaluation Comprehensive analysis of feedback Sample phone survey Other verification systems used Evaluation
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Achievements Respond to 600 enquiries annually 150 small landholder events held 5,000 participants Annually 60-80% new participants
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Achievements Noteworthy & Ripe articles monthly Kondinin Group & Landmark partnerships Leveraged funding National network
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SLIS Impact Over 80% behavioural change Diversity of new land management practices 50% indicate using new networks SLIS as preferred partner – 3 plus 1 PISC endorsed national network approach
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Small Landholder Information Service
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Register now to join!
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In short, we have…… Identified the need Tailored effective solutions Created innovative partnerships Learnt by our experiences Made a difference
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Key experiential learnings? Truly understand the client Adapt and tailor an extension model Explore innovations & partnerships Openly evaluate and use it Back your judgement …and have a bit of fun!
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