1. 1 Proposed by ‘Team 3’ Business Plan Diet Dosirak project ‘Dosirak’ Business Plan 20062416 허 길 20042436 유재형 20085413 정만호

2. 2 INDEX Part I. Part II. Part III. Part IV.  Market explanation Operating plan Project explanation Web-Site construct Action program Business Plan

3. 3 1. Summary for project Today, modern people don`t have enough time to eating a meal. So, many people have promiscuous eating habits On this account, we`re going to have a business of Dosirak, regardless of price and space. Dosirak is going to sell according to the individuals of characteristics.

4. 4 2. Reason of Selected Increase in interest for obesity Increase in interest for well-being Increase in appearance-oriented and Diet people For live alone people and office workers

5. 5 2. Reason of Selected 2-1. Nutritional unbalance of present condition 2-2. Korean’s obesity increase rate

6. 6 3. Further a Plan We make out a menu for buyer’s constitution Special design of container Take – out system We open the website for an advance order and constitution management

7. 7 4. Final goal A buyer will take care of their health, when they buy the Dosirak. So, we will benefit that. with this we go for the business effect of killing two birds with one stone.

8. 8 INDEX Part I. Part II. Part III. Part IV.  Market explanation Operating plan Project explanation Web-Site construct Action program Business Plan

9. 9 Due to the busy life of the food service industry is increasing Low-cost meals will be sold primarily Higher utilization of our regular customers Use simple and advanced dosirak  The markets expect the most stable profit Dosirak business possibility Dosirak business sales increased 2 times compared to last year, Seven Eleven, Gs25, etc. Increased Dosirak professional brand Delete prohibition packaging used to dosirak market were positive impact Franchise laws are insufficient  Because, Dosirak business entered a new market increase in expected effects Short time Loog time Costly Low price Korean tradition food Fast food Family Restaurant Food court Restaurant Dosirak Foreign food Fusion restaurant ◎ Features dosirak market ◎ Market competition analysis Part I. Market & Business Item  Settled, dominate the market in advance

10. 10 3. What's the price difference? Dosirok bulgogi 3,500 chicken 3,900 stir-fried spicy pork 3,400 Denmark 1 Week 105,000 2 Week 200,000 salad 1 Week 40,000 2 Week 75,000 ◎ Menu Diet Dosirok Paprika 1 Week 120,000 2 Week 240,000 The absence of large price differences Part I. Market & Business Item

11. 11 Important factor Taste Price Street hygiene Service Nutrition 7.3 Restaurant improvements 6.2 expected price 4000 Won below: 14% 5000Won : 9% 3500 Won : 71% 5500Won over: 6% Delicious and simple meal About 3500 Won affordable price Insensitive to nutrition and requires less Hygiene and services require for the improvement Enticed customers through clean store environment and friendly service that existing in the small store did not provide Customer demand  Taste! Kind service! Neat shop! Part I. Market & Business Item Taste Price Street hygiene Service Nutrition

12. 12 INDEX Part I. Part II. Part III. Part IV.  Market explanation Operating plan Project explanation Web-Site construct action program Business Plan

13. 13 1.Supply service Package product development When you order three or more 10% discount package deals to develop. Coupon product Will attract long-term customers. Users are issued a coupon for. Mileage service Earn 5% of purchase price to be applied to the mileage system. Event Stores leads to the first visit Differentiated competition strategy Provide clean food and the service delivery to the desired location Companies with existing bright and clean store environment with differentiated services to be appealing to consumers. Public relation and inducement Sensible price Set - up Long-range Rotalty program  Needs in accordance with service and shop Part II. Operating plan

14. 14 2. Conclusion Head store Real-time Information Network Optimization delivery system SYSTEM Raw material supplier Factory  Economies of scale is formed raw material supply and delivery.  Between head store associated factory and customer are mutual system. Raw material order Raw material supplier A grocery list order A regular customer Food processing demand prediction date Stock date Part II. Operating plan

15. 15 INDEX Part I. Part II. Part III. Part IV.  Market explanation Operating plan Project explanation Web-Site construct Action program Business Plan

16. 16 Part III. Implementation Plan action program Unit Management Know-How Accumulation Step Developing new customersObjective arrivalmaturity growth period Gwangju seo-gu Commercial research and coordination with local authorities New Town expansion Students targeted brand extensions Cost Action Point plan to attract Execution management system Management know-how accumulated Distributed market risk by diversifying Benefit Economies of scale and cost savings Lack of publicity Difficulties in customer acquisition Promotional / Promotional Emphasis of the service differentiation Risk Solution Increased competition due to competitors entering the market Differentiation Distributed market risk by diversifying Products according to customers unify the exterior Product Development Funding Venture Capital - Funding Equity Investment Through the Main Bank Loan Secure opening costs Investors Recruitment The cost distribution system The cost of building the brand Take advantage of equity Unit Management Know-How Accumulation

17. 17 Clean store environment and friendly service Stores to meet customers' needs atmosphere Events, distributing flyers and promotional strategy through Step-by-step risk factors and their measures countermeasure Lack of awareness about business Exterior due to the lack of publicity of customers dangerousness New value-sensitive nature of local development and public relations countermeasure Due to a single menu on the diversity of customers could notrevive poor phenomenonprofitability Management of existing customer data, based on accumulated know-how and build barriers to entry Is the target for students to explore new markets to distribute risk countermeasure Tested the attractiveness of the market after the entry ofcompetitors into the market due toconcerns of more competition arrival maturity growth period Part III. Implementation Plan dangerousness

18. 18 The cumulative change in operating profit due to sales arrival : Compared to competitors, the company achieved higher profits growth period: The cumulative sales from competitors that are similar, the time maturity: Competitors and increasing revenue gap, The revenue structure is competitive, while weakening the company to build a more healthy bottom line Revenue The cumulative sales over time Competitors company  All times of ever-growing competitor's revenue model continues to grow and our revenue model Part III. Implementation Plan

19. 19 INDEX Part I. Part II. Part III. Part IV.  Market explanation Operating plan Project explanation Web-Site construct Action program Business Plan

20. 20 1. Web-Site construct Part IV. Web - site