1. © VGROUP CASE STUDY — Archer-Hoblin Construction and interiors A brand architecture built to last

2. _ © VGROUP CASE STUDY Archer-Hoblin Group Construction and Interiors After 20 years working its way to the head of the construction industry, Archer-Hoblin saw the 2008 downturn as an opportunity to review its strategy and redefine its structure. The firm viewed rebranding as a critical part of its expansion plans, enabling the business to retain a core set of values while giving each subsidiary division its own character. We responded with a fresh identity and robust brand architecture that included a comprehensive suite of marketing collateral for each division. 2 STRATEGIC BRAND EVALUATION LOGO & VISUAL IDENTITY LITERATURE PRINT MANAGEMENT BRAND BOOK DIGITAL PRESENTATION LITERATURE ADVERTISING STATIONERY DIGITAL TEMPLATES SIGNAGE

3. _ © VGROUP CASE STUDY Archer-Hoblin Group Previous logo 3 Before

4. _ © VGROUP CASE STUDY Archer-Hoblin Group New logo design 4 After

5. _ © VGROUP CASE STUDY Archer-Hoblin Group Group logo architecture 5

6. _ © VGROUP CASE STUDY Archer-Hoblin Group Stationery 6

7. _ © VGROUP CASE STUDY Archer-Hoblin Group Stationery 7

8. _ © VGROUP CASE STUDY Archer-Hoblin Group Corporate brochures 8

9. _ © VGROUP CASE STUDY Archer-Hoblin Group Corporate brochures 9

10. _ © VGROUP CASE STUDY Archer-Hoblin Group Corporate brochures 10

11. _ © VGROUP CASE STUDY Archer-Hoblin Group Corporate brochures 11

12. _ © VGROUP CASE STUDY Archer-Hoblin Group Brand guidelines 12

13. _ © VGROUP CASE STUDY Archer-Hoblin Group Hoardings 13

14. _ © VGROUP CASE STUDY Archer-Hoblin Group Workwear 14

15. _ © VGROUP CASE STUDY Archer-Hoblin Group Website design and development 15 © VGROUP CASE STUDY _

16. _ Archer-Hoblin Group Website design and development 16

17. _ © VGROUP CASE STUDY Archer-Hoblin Group Website design and development 17

18. _ © VGROUP CASE STUDY 18 Archer-Hoblin Group Client testimonial Thanks for all the hard work… You have shown a great understanding of our business and helped make our complicated hierarchy of businesses easy to understand. We’re very pleased with the outcome and feel that hiring VGROUP was a great choice; please pass on our thanks to the whole team. Geraint Whalley Managing Director Archer-Hoblin Group

19. 4 ISETTA SQUARE 35 NEW ENGLAND STREET BRIGHTON BN1 4GQ TEL +44 (0)1273 573700 brighton@vgroup.com also at: 20 BROADWICK STREET LONDON W1F 8HT TEL +44 (0)20 7734 8855 london@vgroup.com VGROUP.COM Please use your keyboard or the arrows below to progress