1. Keyword List Expansion/Contraction James C. Zolman, President james@semvironment.com

2. List of Techniques ● Think Like Your Target Audience ● Ask Your Target Audience ● Analyze Your Competitor's Landing Pages ● Use More than One Analytics Package ● Use Several Keyword Research Tools ● Dig Deep Into Keyword Performance Reports ● Misspelling/Mixed Sequence/And More... James C. Zolman, President james@semvironment.com

3. Think Like Your Target Audience ● Ask the in-house people who interact with your target every day ● Create personas and let the sales reps critique your understanding of the audience Ask Your Target Audience ● Web Based Surveys ● Phone Calls ● Hit the street James C. Zolman, President james@semvironment.com

4. Analyze Your Competitor's Landing Pages ● Use the AdWords Keyword idea tool to analyze competitor's landing page urls Use More Than One Analytics Package ● On-page Code + Log Based = Crazy Keyword Data += $$$$$$$$ James C. Zolman, President james@semvironment.com

5. Use Several Keyword Research Tools ● SEOBook.com's Keyword Suggestion Tool ● Use the Search Engine Tools +Google's Keyword Idea Tool +MSN's adLab +Yahoo!'s Ad Group creation/estimator ● Paid Tools (Usually Have Free Trials/Demo) +KeywordDiscovery.com (Personal Fav) +WordTracker.com +Wordze.com James C. Zolman, President james@semvironment.com

6. Dig Deep Into Keyword Performance Reports ● AdWords Search Query Report ● AdWords, Yahoo! and MSN Keyword Performance Reports ● Analytics Keyword Reports (Getting Beyond Regular Query/Performance Reports) ● Cool Google Analytics Tricks +Tracking Yahoo! Keyword Data in Google Analytics +Tracking MSN Keyword Data in Analytics +More AdWords Keyword Data ExposedTracking Yahoo! Keyword Data in Google AnalyticsTracking MSN Keyword Data in AnalyticsMore AdWords Keyword Data Exposed James C. Zolman, President james@semvironment.com

7. Misspelling/Mixed Sequence/And More... ● Misspelling ● Mixed Sequence +Example: 'red blue widget' 'blue red widget' 'widget red blue' 'widget blue red' and so on... ● Synonyms ● Thesaurus, Dictionary, Wikipedia, Etc. James C. Zolman, President james@semvironment.com

8. The End! Thank You! James C. Zolman, President james@semvironment.com