1. 1 1. What is my service, product, company, or cause? 2. What problem do I solve (or what demand do I meet)? 3. How am I different? 4. Why should you care? The 30 Second Pitch/Hook Remove this slide before presenting. Placeholder only! 1. What is my service, product, company, or cause? 2. What problem do I solve (or what demand do I meet)? 3. How am I different? 4. Why should you care? How many of you are familiar with the terms going green and recycling? How many of you remember the feeling you had when you received a greeting card or note in the mail? How would you like to be able to combine recycling and giving a unique hand made greeting card to someone you care about? Nature’s Best greeting cards will give you an opportunity to do both. Our greeting cards will be made with love from recycled paper and infused with flower and herb seeds, that can be planted. Thus, giving our cards a dual purpose, of brightening someone's day and than brightening ones environment. Remove this slide before presenting. Placeholder only!

2. 2 Nature's Best (When you care to send the Eco best!) Jane and Maria NFTE U Mature

3. 3 Mission Statement Describe the Opportunity 11 th Edition Individualized, handmade, environmentally friendly note cards made with love and recycled paper, filled with Mission Statement 11 th Edition

4. 4 Business Profile Type of Business 11 th Edition Chapter 3  Service, Retail, Manufacturing, or Wholesale  List unique features of your product/service  Describe how you believe your product/service will satisfy consumer needs Legal Structure 11 th Edition-Chapter 3  Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company, or Not-for-Profit Corporation  Why did you select this legal structure? Insert an image of your product (or service) here!

5. 5 Qualifications 11 th Edition-Chapters 1,6 Qualifications  List 3 reasons why you are qualified to run this business   

6. 6 Market Analysis (example) Industry NameSpecial food services Industry Size$31,130,659 Of the 30 target consumers I surveyed in the Mission District:  80% said they don’t have enough time to cook meals for themselves  90% eat out 3+ times per week  Overall, 80% said they would try personal chef services if it was available in their neighborhood Adults, both male and female, ages 18-34 with an average HHI of $35,409 San Francisco, Mission District – 94110 Potential Market Size Target Market Total Population % of population in target age & gender x Total Population (A) (.32 x 77,239) = 77,239 19,773 24,716 % of people surveyed who are interested in your product/service x Target Market (B) (.80 x 24,716)= Remove this slide before presenting. Placeholder only!

7. 7 Market Analysis 11 th Edition-Chapter 7 Industry NameWhat industry are you in? (http://www.bizstats.com)http://www.bizstats.com Industry SizeHow much is being spent in your industry? (http://www.bizstats.com/industry-markets.asp)http://www.bizstats.com/industry-markets.asp Survey people that are in your target market. What are the results of your market research survey? What gender are you targeting (if applicable)? What age group are you targeting? What is the average household income (HHI) of the group you’re targeting? Where are you planning to market your product/service? What particular city, zip code, or neighborhood? (Look at http://www.zipskinny.com, http://www.claritas.com, http://www.census.gov (click on American FactFinder)http://www.zipskinny.com http://www.claritas.com http://www.census.gov Potential Market Size Target Market Total Population % of population in target age & gender x Total Population (A) = Insert total population here (A) (B) % of people surveyed who are interested in your product/service x Target Market (B) =

8. 8 Consumer Profile 11 th Edition-Chapter 7 By Location  [The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop?] By Population  [The age, gender, occupation, and education of your customers.] By Personality  [The general personality, lifestyle, sports, hobbies, and other free-time activities, music preferences, and so on.] By Behavior  [Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.] By Income  [Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] Photo of a Consumer

9. 9 Competitive Advantage 11 th Edition-Chapter 7 Your Business Competitor A Competitor B Factors Quality of Product//Service Price Location Brand/Reputation Unique Knowledge

10. 10 Marketing Plan 11 th Edition-Chapter 8 Marketing Mix PeoplePromotionProduct PlacePrice [Should be an explanation of who your business serves] [Explain your strategy for creating awareness of your product/service} [Should be an explanation of why you chose this place] [Explain the benefits and features of product] What is your product/ service price? [Should be an explanation of why you chose your price] Who will buy your product/ service? Who will help you sell? How will you promote your product/ service? Where will you sell your product/service? What is your product/ service?

11. 11 Marketing Plan 11 th Edition-Chapter 8 PurchaseRetention What tactics will you use to motivate people to buy your product/service? What tactics will you use to get consumers to know you exist? How will you build a long term relationship and get them to return? Long Term ( 6 months-1 year) Current & Short Term (1 month -6 months) Awareness [Fill in your answer here] $0.00 Monthly cost, by phase: Awareness PurchaseRetention

12. 12 Cost of Materials/Direct Labor (For Service and Manufacturing Businesses) 11 th Edition-Chapter 10 Definition of One Unit Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) (A) Time (in hours) to make 1 unit (B) Direct Labor Cost Per Unit (A)*(B) $$ Total Direct Labor Per Unit$ Material DescriptionCost/Total QuantityCost Per Unit ($) Total Material Cost Per Unit$ Total Other Variable Costs Per Unit (shipping, commission, packaging) $ Cost of Sales Per Unit (labor +material+vc) $

13. 13 Economics of 1 Unit (For Service and Manufacturing Businesses) 11 th Edition-Chapter 10 Definition of One Unit Selling Price per Unit$ (A) Direct Labor per Unit (if applicable)$ (B) Materials per Unit (if applicable)$ (C) Total COGS per Unit (B+C)$ (D) Total Other Variable Expenses per Unit (outgoing shipping, packaging, commissions) $ (E) Total Cost of Sales (D+E)$ (F) Contribution Margin (A-F)$

14. 14 Average Monthly Fixed Expenses 11 th Edition-Chapter 10 Type of Fixed CostMonthly Cost Entrepreneurial Stipend [ Hours X (Minimum Wage + $1)] $ Insurance $ Salaries of Employees $ Advertising $ Interest $ Depreciation $ Utilities $ Rent $ Other Fixed Costs $ Total Monthly Fixed Costs $

15. 15 Time Management Plan 11 th Edition: P. 102 Free TimeSchool Hours Business Schedule for a Typical Week (168 hours)

16. 16 Monthly Sales Projections 11 th Edition-Chapter 9 Right-click on chart and choose “Edit Data” to add your information. Total Units Full Capacity Break-Even Units

17. 17 Projected Yearly Income Statement 11 th Edition-Chapter 11 Selling Price Per Unit$ (A) # of Units Sold (B) Total Sales (A*B)$ (C) Total COGS (COGS per unit * B)$ (D) Other Variable Expenses (Other variable expenses per unit * B) $ (E) Total Variable Expenses (D+E)$ (F) Gross Profit (C-F)$ (G) Yearly Fixed Operating Expenses$ Other Operating Expenses/Unforeseen$ Total Fixed Operating Expenses$ (H) Profit before Taxes (G-H)$ (I) Less Estimated Taxes @25% (I *.25)$ (J) Net Profit (I-J)$

18. 18 Start-Up Investment 11 th Edition, Chapter 13 ItemWhere Will I Buy This?Cost $ $ $ $ $ A Total Start-Up Expenditures Cash Reserves Emergency Fund B$ Reserve for Fixed Expenses C$ (A + B + C) Total Start-Up Investment

19. 19 Return 11 th Edition-Chapter 12 …on Sales …on Investment 0.00% Annual Net Profit Start-Up Inv. $0.00 = (dollar equivalent) 0% Annual Net Profit Total Sales $0.00 = (dollar equivalent)

20. 20 Financing Strategy for Total Start-up Investment 11 th Edition-Chapter 13 SourceAmountDebtEquityGift Personal Savings [ How will you save?] $ Relatives/Friends$ Investor [Who is it?] $ Grant [From Whom?] $ Totals: $

21. 21 Business Responsibility Plan Philanthropic Strategy Plan 11 th Edition-Chapter 5 Describe how your business will give back to the community or support a cause in which you believe. Explain how you will incorporate business responsibility into your marketing plan.

22. 22 Business & Educational Goals 11 th Edition p. 132 What are the next steps you need to take to make your business fully operational? How will you improve or maintain the quality your product/service ? What sort of education or training can you get to help you with your business? Is there a person that you can seek out as a mentor? Business Personal How will you expand your business? (Hire employees, attract new customers, purchase a storefront, etc.) How big can your business get? Short Term Long Term How long do you plan to run the business? Do you have an exit strategy? How will your experience with this business prepare you for your career?

23. 23 [Enter your slogan ] Thank you for your consideration of [Enter company name]