1. Consumer product information databases BABM Board 20 June 2013

2. Context Why the need for a centralised consumer product information database? Digital (r)evolution: internet, mobile media & e-commerce Consumer demand for more detailed (e.g. nutritional information, provenance, ingredients, allergens) and trustworthy product information European regulation FIC (Food Information to Consumer) 1169/2011: By December 2014, in case of distance selling, a consumer should have digital access to the same product information as he/she would have on the physical product & before purchase

3. European regulation 1169/2011 Required product information the name of the food; the list of ingredients; any ingredient causing allergies or intolerances the quantity of certain ingredients a nutrition declaration the net quantity of the food (+drained weight) any special storage conditions and/or conditions of use the (business) name and address of the business operator the country of origin or place of provenance beverages with more then 1.2% by volume of alcohol: the actual alcoholic strength by volume …

4. European regulation 1169/2011 Implementation timeline

5. Trustbox What is it? Central database fed by brand owners as a ‘trusted source’ of B2C information, ensuring: compliance with EU 1169/2011 accurate and up to date product data exchange Responsibilty for the availability and correctness of the data Currently: local GS1 platform, future: connection with other databases through global ‘GS1 Source’ platform

6. B2C B2B Supplier Retailer Trustbox Digital Catalogue Application Provider & Retailer application Consumer e.g. CDB Trustbox B2C Private Labels/ SMEs Trustbox Schematic presentation

7. Trustbox Why this solution for Belgium? GDSN not readily usable for B2C at the moment : GDSN does not talk to the consumer, nor to third parties (e.g. IAPs) B2C is not a GDSN transaction (real-time vs. pub/sub mechanism) B2B = mass quantity, B2C = 1 by 1 request Not possible to connect an item with image in GDSN (even though it is an important identification criteria for consumers) GDSN/CDB not widely used in Belgium yet

8. BRANDS … PLATFORMSRECIPIENTS B2B(2C) B2C GDSN as a source for trustbox for B2B (2C) data Trustbox Schematic presentation

9. Trustbox How does it work? Data upload possible via different formats: webUI, Excel, GDSN Download data: webUI, Excel, feedback loop to GDSN (2 nd phase)

10. Trustbox Costs User fees Data suppliers (brand and private label owners) : free Data recipients: e-tailers 1000€/year, IAPs 500€/year Business intelligence will be available: separate fee (TBD) Costs for brand owners Input of data: 1x Keeping data up to date: continuous

11. Trustbox Points of attention Avoid multiplication of work where possible Harmonisation at international level GTIN allocation rules (linked to listing fees in Belgium) Governance of the data: terms of use

12. Trustbox Terms of use – data recipients Guarantee actual product data is shown to consumers and within a reasonable time of response Display the product data unchanged Product data provided only to the agreed applications Provide and show all product data to the consumer qualified by origin (a seal may be shown) Data provided should not be stored at all. The user of data needs to query the content for every request to guarantee the validity of data. E-tailers download the updated version of the data at least once/24h.

13. Trustbox Next steps & recommendations Letter co-signed by GS1, FEVIA, BABM, COMEOS and retailers to raise awareness with food retail community GS1 Info-Session on 6 September, with intervention by FEVIA/BABM BABM representatives in GS1 Board and working group to closely monitor attention points