1. Media Management Introduction by Kaarle Nordenstreng http://www.uta.fi/jour/english/contact/nordenstreng_eng.html http://www.uta.fi/jour/english/contact/nordenstreng_eng.html Journalists work in an organisation which includes professional norms & codes but also a structure & governance determined by ownership & objectives constituting a system for managing the media under conditions of commercialization, concentration & convergence of the media where journalists are far from autonomous yet not totally determined by the system

2. Media Economy Media Policy Media Organisation Media Content Business & Industry Culture & Society Company & Resources Products & Services Gregory F. Lowe 2010 Context and Dimensions of Media Management Media Management: Strategic Thinking Decision-Making Change Management Management Theory & Practice

3. Lucy Küng’s Encyclopedia article Media Management as new speciality in the 1970s combining the study of economics, politics and sociology to analyse the structure and policy of media industries historically boosted by liberalisation in the 1980s, globalisation in the 1990s and digitalisation in the new millennium with current focus on creativity, new content forms and technologial advances theoretical traditions: rational school, adaptive school and interpretative school