1. Global Cruise Industry
“Strategy for success in the Asian cruise market”
Michael Bayley, Senior Vice President, International
Royal Caribbean Cruises Ltd.

2. Global Industry Growth
Source: G.P. Wild (international Ltd) from PSA, CLIA, ECC and other sources 2

3. Global Cruise Industry
Small but growing segment of vacation market
18 Million passengers
375,000 berths
240 ships
All regions remain under-penetrated
Measured growth in North America
Accelerating growth in rest of the world
North America
Rest of World
Source: RCL 2008 North American fleet model estimated 3

4. Historical growth focus on N. America
North America
Europe
Asia & Australia
Latin America/other
Source: Mintell from G.P. Wild (international Ltd) from PSA, CLIA, ECC and other sources: Europe Includes EU 27, Russia and Eastern European Countries

5. Relative Market Size

6. Cruise Industry Target Market
Broad appeal across nation, age and wealth levels
Offer multiple products to appeal to majority of consumers
Ability to move assets around markets
More a question of market prioritization by brand
Profitability and growth opportunities are key 6

7. Array of Brands in the Marketplace7

8. Economic Benefits of Cruising
Europe
€12.9 billion in annual direct spending
€29.0 billion in annual total output
282,125 jobs
€9.1 billion in annual employee
compensation
North America
$19.1 billion in annual direct spending
$40.2 billion in annual total output
357,710 jobs
$16.2 billion in annual employee
compensation
Source: North American data - BREA, 2008 report commissioned by CLIA. European data – 2007 report by G.P. Wild * BREA commissioned by ECC

9. Environmental Stewardship
In everything we do, Royal Caribbean Cruises Ltd. is ever conscious of
a very special, and very certain, responsibility. Simply put, we must protect
the marine environment and sustain the well-being of the people and
places we serve.
Because we know that clean oceans are good for the environment,
good for our guests and good for our business, we strive to achieve the
highest possible standards of environmental and community stewardship.
By following strict company policies and practices and using innovative
technologies, we conduct our business Above and Beyond Compliance
(what we call “ABC”) with existing laws and regulations. Our beautiful
oceans and their rich marine life demand nothing less.
Source: Extract from Royal Caribbean Cruises Ltd Stewardship report

10. Environmental Stewardship
Save the Waves
Appliances
Hull Coating
Window Tinting
Advanced Wastewater Purification
Propulsion & Hull Design
Hull Design
Fresh Water Consumption
Heating, Ventilation & A/C
Operational Conservation Measures

11. 2004 International Deployment11

12. 2010 International Deployment12

13. Strong Consumer Affinity
People love to cruise
Growing global appeal
Represents excellent value for money
Compelling newbuilds
Global growth 13

14. Asian Cruise Market Growth
Key Fundamentals for Success
Market
Product
Distribution
Infrastructure 14

15. Market

16. Asian Cruise Market Growth
Key Fundamentals for Success
Market
Product
Distribution
Infrastructure 16

17. Legend of the Seas - Singapore
Product
Legend of the Seas - Singapore

18. Legend of the Seas – Singapore and Kaohsiung (Taiwan)
Product
Legend of the Seas – Singapore and Kaohsiung (Taiwan)

19. Legend of the Seas – Hong Kong
Product
Legend of the Seas – Hong Kong

20. Legend of the Seas – Shanghai
Product
Legend of the Seas – Shanghai

21. Legend of the Seas – Shanghai
Product
Legend of the Seas – Shanghai

22. Legend of the Seas – Beijing (Tianjin)
Product
Legend of the Seas – Beijing (Tianjin)

23. Legend of the Seas – Tokyo (Yokohoma)
Product
Legend of the Seas – Tokyo (Yokohoma)

24. Asian Cruise Market Growth
Key Fundamentals for Success
Market
Product
Distribution
Infrastructure 24

25. Asian Distribution Network25

26. Asian Cruise Market Growth
Key Fundamentals for Success
Market
Product
Distribution
Infrastructure 26

27. Infrastructure Partnership with public and private institutions
Comparable international cruising regulations
Competitive port charges and fees
Safe, clean and hospitable port cities
Ports to accommodate ships of today and tomorrow 27

28. Evolution of the Industry
2009
2006
2003
1990
1980
1970