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Joe Nguyen Vice President, APAC | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | The Demographics of Online Travel PATA Annual.

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Presentation on theme: "Joe Nguyen Vice President, APAC | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | The Demographics of Online Travel PATA Annual."— Presentation transcript:

1 Joe Nguyen Vice President, APAC | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com The Demographics of Online Travel PATA Annual Conference, 12 April 2011

2 © comScore, Inc. Proprietary and Confidential. comScore is a Global Leader in Measuring the Digital World NASDAQSCOR Clients1600+ worldwide Employees1000+ HeadquartersReston, VA Global Coverage 170+ countries under measurement; 43 markets reported Local Presence30+ locations in 21 countries Over 2 Million Person Panel 360°View of Person Behavior Some Travel Clients

3 © comScore, Inc. Proprietary and Confidential. Let’s Play Trivia!

4 © comScore, Inc. Proprietary and Confidential. Which Region Currently Has The Most Internet Users? a) North America b) Asia Pacific c) Europe

5 © comScore, Inc. Proprietary and Confidential. GLOBAL INTERNET POPULATIONS Internet Users Ages 15+ Accessing the Internet from a Home or Work Computer The Majority of Global Internet Users are in Asia. China Alone Comprises 19% of the Global Internet Population and is Continuing to Grow Rapidly. Distribution of Worldwide Internet Audience, December 2010 Source: comScore Media Metrix December 2009 December 2010 +8% Worldwide Online Population (Millions)

6 © comScore, Inc. Proprietary and Confidential. Visitors to Travel Sites are growing YOY Y-O-Y Feb 2010 vs Feb 2011 shows 17.7% increase.

7 © comScore, Inc. Proprietary and Confidential. Which Region Currently Has The Most Share of Visitors to Travel Sites? a) North America b) Asia Pacific c) Europe

8 © comScore, Inc. Proprietary and Confidential. Share of Travel Site Visitation by Global Regions Sixty-three percent of visitors to Travel sites come NA and Europe

9 © comScore, Inc. Proprietary and Confidential. In Which Country Do Travel Sites Have The Highest Reach? a) United States b) United Kingdom c) New Zealand

10 © comScore, Inc. Proprietary and Confidential. Countries with the highest rates of Travel site visitation… … are primarily in Europe and North America

11 © comScore, Inc. Proprietary and Confidential. Reach of Travel in APAC Countries

12 © comScore, Inc. Proprietary and Confidential. World-wide, Who has the more reach? a) Airlines Sites b) OTA Sites c) Hotels/Resorts Sites

13 © comScore, Inc. Proprietary and Confidential. Travelers Research As Well As Transact

14 © comScore, Inc. Proprietary and Confidential. Which LCC Has The Highest Number Of Online Visitors? a) Tiger Air b) JetStar c) AirAsia

15 © comScore, Inc. Proprietary and Confidential. Low-Cost Carriers Have Had Significant Growth Over The Past Year

16 © comScore, Inc. Proprietary and Confidential. Asia Leads In Growth Of Visitation To Airlines Sites

17 © comScore, Inc. Proprietary and Confidential. Who Tends to Visit Travel Sites More? a) People 35 years old and above b) People Below 35 years old c) No difference Under 35 35 & Over

18 © comScore, Inc. Proprietary and Confidential. The Demographics of Online Travel - Composition

19 © comScore, Inc. Proprietary and Confidential. In Asia Pac, Who Tends to Visit LCC Sites More? a) People 35 years old and above b) People Below 35 years old c) No difference

20 © comScore, Inc. Proprietary and Confidential. Asian LCCs Attract Younger Travelers

21 © comScore, Inc. Proprietary and Confidential. North America LCCs Skew Older; Europe LCCs Track Normal

22 © comScore, Inc. Proprietary and Confidential. Who Spends More Time on the Internet – Men or Women?

23 © comScore, Inc. Proprietary and Confidential. Although men are in the majority across the global Web, women spend about 8% more time online. Worldwide Audience (15+ accessing from Work or Home), April 2010 Source: comScore Media Metrix Worldwide Global Internet Population, 18+ Total Time Spent Online 45.7% women 54.3% men +8% 24.8 hrs 22.9 hrs

24 © comScore, Inc. Proprietary and Confidential. Which Country Has The Highest % of Internet Users Aged 55+? a) Japanb) Australiac) New Zealand

25 © comScore, Inc. Proprietary and Confidential. Mature Online Markets = Mature Audiences Internet Population Age Distribution by Country Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix Demographic Report, May 2010

26 © comScore, Inc. Proprietary and Confidential. Which Country Has the Fastest Growing Social Networking Audiences? a) Brazil b) Russia c) India d) China

27 © comScore, Inc. Proprietary and Confidential. Fastest-Growing Social Networking Audiences are in Russia, Brazil, Mexico Source: comScore Media Metrix Countries with Highest Percentage Growth in UVs to a Social Networking Site Internet Users Ages 15+ Accessing the Internet from a Home or Work Computer October 2009 vs. October 2010 Internet users in Russia and Brazil, the two fastest-growing Social Networking audiences in the world, predominantly use local sites VKontakte (in Russia) and Google property, Orkut (in Brazil). Total UVs to Social Networking Sites (MM) & % Growth YOY

28 © comScore, Inc. Proprietary and Confidential. Which Country Has The Highest Reach of Social Networkers? a) Indonesiab) Malaysiac) Philippines

29 © comScore, Inc. Proprietary and Confidential. Facebook’s Most Avid Users are In Asia and Latin America Source: comScore Media Metrix Facebook.com Top 15 Global Markets by Percent Reach Internet Users Ages 15+ Accessing the Internet from a Home or Work Computer October 2010 With one of the largest non-resident populations in the world, it is no surprise that Facebook’s reach is highest in the Philippines, with 93.6 percent of web users there using the social network. Facebook.com Top 15 Global Markets by % Reach

30 © comScore, Inc. Proprietary and Confidential. http://www.comscore.com/Press_Events/ Presentations_Whitepapers/2011/ Global_Travel_Trends_with_a_Focus_on_Asia_Pacific Today, PATA and comScore are jointly releasing the white paper on “Low-Cost Airlines: The Changing Demographics of Travel” on which the majority of this presentation is highlighting.

31 Joe Nguyen Vice President, APAC | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com THANK YOU! PATA Annual Conference, 11 April 2011


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