1. 1 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. Reaching Online Canadians The Network Approach & Advertising.com’s Behavioural Targeting Solutions The Network Approach & Advertising.com’s Behavioural Targeting Solutions

2. 2 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. WHAT IS COVERED? The following presentation outlines three major benefits of using networks when buying online media, and provides descriptions of Advertising.com’s features and advantages. A special focus on behavioural targeting also covers Advertising.com’s solutions and offers simple examples of the inner workings of this industry leading technology.

3. 3 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. WHY NETWORKS? REACH Networks allow marketers to access massive amounts of impression inventory from thousands of quality sites, from one supplier, all at once The large impression volumes allow advertisers to target larger groups of niche audiences Allows advertisers to better employ geo-targeting, day part targeting, demographic targeting, behavioural targeting, and frequency management because there are generally more impressions available

4. 4 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. Reach nearly all of the Canadian Internet universe via the largest interactive network – or own a portion of the network for a period of time. Source: comScore Media Metrix, January 2006 Advertising.com Canadian Internet Reach Network-wide Roadblocks 2,22467.5% Prairies 3,05767.8% Quebec 2,11271.2% British Columbia 6,06476.4% Ontario 1,10980.9% Atlantic 14,62172.6% Canada UVs (000)ReachAdvertising.com Own network ad space in British Columbia Geographic Reach all users interested in ice hockey Behavioral Reach all “Persons 25-54 with a HHI over $75K” Demographic Own all available inventory across 43 “sports” sites Channel Reach 8 million on a single weekday Network ADVERTISING.COM REACH

5. 5 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. Reach the right audience at the right time by targeting users based on actual content, rather than pre-determined channels. ADVERTISING.COM REACH Source: Advertising.com Sample Content Subnet 603,658125x125 Impressions 16,056,454Pop Impressions 10,072,283728x90 Impressions 138,449300x250 Impressions 5,518,254180x150 Impressions 14,438120x240 Impressions 11,009,941120x600 Impressions 2,415,627468x60 Impressions 50,469,627Monthly Channel Impressions 33Number of Health Sites Descriptors reveal related sites and related content, e.g., the cooking section of “health” site. Recipe Cook Kitchen Food Keyword Descriptors

6. 6 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. Reach your desired audience, while maintaining sizeable reach, via our extensive web network and advanced technologies. ADVERTISING.COM REACH Sample Demographics/Lifestyles Internet UsageFinancialTravel Purchase Decisions Political Outlook Marital Status AutoHealth Food & Beverage # of ChildrenRace Education Level Total HH IncomeGenderAge Reach by Demographic 13 MillionPersons with Bach. degree+ 17 Million Persons who searched for recipes/cookbooks online in the last 30 days 54 MillionPersons HHI $75K+ 76 MillionPersons 25-54 34 MillionPersons who have allergies Source: comScore Media Metrix, February 2006

7. 7 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. WHY NETWORKS? TECHNOLOGY Network Ad placement is often done using optimization technology, which allows marketers to distribute ads and use placements based on previous performance (in addition to context and timing) The most recent and powerful technology that the networks provide is behavioral targeting. In contrast to pre-determined demographic data, behavioural targeting enables marketers to target ads based on real-time user behavior. Combined with the large variety of sites in a network, network based behavioural targeting can provide a more statistically significant, and mass based perspective on user behaviour.

8. 8 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. Advertising.com’s optimization technology refines ad placement in real-time based on observed performance. 3.Ad delivery is optimized to maximize the desired action, while accounting for costs. Optimal DeliveryAd Delivery 1.Ads are served across the Advertising.com network to your desired audience. 2.User interaction is tallied and recorded. Users may view the ad, click, register for info, purchase, etc. Performance Analysis ADVERTISING.COM TECHNOLOGY

9. 9 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. BEHAVIOURAL TARGETING - WHAT IS IT? Behavioural targeting reaches users whose previous actions have been tracked and indicate interest in a given product or service. Site audience demographics and page content do not play a role - users are only targeted by their historical record of actions. ADVERTISING.COM TECHNOLOGY

10. 10 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. Behavioural Targeting with Advertising.com Leadback is a proprietary technology designed to target consumers based on specific actions tracked by the Ad.com server. The following slides describe our Leadback Targeting Solutions: - Audience Leadback - Advertiser Leadback - Advertiser Leadback – Unique Option - Search Leadback

11. 11 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. Those Surfing Behaviours are Grouped and users are labeled. (i.e. Auto Site Surfer) Audience LeadBack targets ads across the Advertising.com network to users based on their observed behavior. Audience LEADBACK People Surf Related Websites (i.e. Auto Sites) Users are now targeted, based on the observed behaviour. (i.e. “Auto Surfer” found on any site in the Network)

12. 12 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. Behaviours are tracked and then targeted on the Network (Target users who visited main product page, but didn’t purchase) NETWORK Advertiser LEADBACK People Who Surf Pages of Your Website (Main Product Page) WEBSITE Sequential ads can be used to lead users back to your Website to complete the action (“Click here for 50% off your next visit!”) WEBSITE Advertiser LeadBack enables you to remarket to consumers who previously visited specific pages of your website.

13. 13 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. YOUR WEBSITE Users Arrive at your site Those users are NOT targeted on The Network Exclusive Audience - Drives Unique Reach. In addition, with Advertiser LeadBack you can reach a unique audience consisting of users who have not previously visited your site. Advertiser LEADBACK – UNIQUE OPTION

14. 14 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. WHY NETWORKS? ACCOUNTABILITY Pricing flexibility: Combination of reach and technology leads to the ability to sell advertising on a performance basis (Cost per click or cost per action) Reporting advantage: Because networks work with so many websites and reach so many consumers, they can provide detailed insight into how advertising affects collective consumer awareness and behavior. Who am I reaching? Where are they? What creative works best? All questions are better answered through the vast audience reach of network based campaigns.

15. 15 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. ADVERTISING.COM ACCOUNTABILITY Exclusivity enables us to track all publishers within your plan and grow those providing the highest quality leads. A centralized program reduces administrative burden and ensures consistency across publishers. Exclusivity enables right pricing and helps prevent partner competition and resulting price inflation. YOUR WEBSITE Lead Quality Brand Consistency Efficient Costs An exclusive partnership with Advertising.com guarantees brand consistency, lead quality and cost efficiency.

16. 16 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. Advertising.com’s behavioural marketing campaign for Volkswagen resulted in ~19K new car configurations and ~12K information requests. Consumers who visited the VW website but did not configure a vehicle or complete an information request 32%CVR for Info Requests 42%CVR for Configurations 7,970Info Requests 10,449Configurations 25,029Clicks Consumers who researched cars online in the past six months, as determined by comScore psychographic data 4%CVR for Info Requests 10%CVR for Configurations 3,609Info Requests 8,495Configurations 87,594Clicks PROVEN PERFORMANCE

17. 17 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. ADVERTISING.COM HISTORY Founded in 1998 Named fastest-growing new media company in 2000 Opened UK offices in 2000 Earned Deloitte & Touche “Rising Star” in 2001 Acquired Dayrates in 2002 AdLearn named “Best Optimization Product” in 2003 Ranked 5 th fastest- growing tech company in 2003 Acquired by America Online in 2004 Awarded ASPY for “Best Customer Service” in 2004 14th consecutive month with largest online reach - June 2005

18. 18 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. TESTIMONY: AD.COM FUELS AOL SUCCESS “ You’ve Got Sales…Time Warner reports that ad revenues at AOL surged 45% in the first quarter. A key driver: Advertising.com, the online ad broker acquired for $435 million in mid-2004.” Business 2.0 “The Smart List”, Jan/Feb 2006

19. 19 PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. ROBERT SOPKIC ACCOUNT EXECUTIVE 416.960.6549 THANK YOU