1. http://www.jumpinjuiceandjava.com/start.htm

2. *Latest health craze *Packed with fresh fruit *Nutritious, filling, and energizing! *Great choice for a breakfast on the go *Refreshing mid-afternoon snack http://www.jambajuice.com/

3. *1990- opened the 1st restaurant in San Luis Obispo (called Juice Club) *Founders included: Kirk Perron, Linda Ozawa Olds, Kevin Peters, and Joe Vergara *1993- opened its 2nd and 3rd restaurants in Northern and Southern CA *1995- changed name to Jamba Juice *Now has hundreds of restaurants across the country (nearest is in Madison)

4. *Creates nutritious concoctions of fresh-squeezed juices *Smoothies are always made to order *Make healthy living delicious, nutritious, and fun! *Goal is to celebrate the flavors of life by providing choices its customers can feel good about *Offers vitamin and energy-enhanced boosts *Wholesomely nutritious: -low in fat -high in fiber -100% natural (no sugar additives)

5. *44 students at Ashwaubenon High School *Attempted to get a fairly representative sample: - 1 small English class of all seniors - 2 math classes of freshmen and sophomores *Data Problems - not a well-known company - may have affected demand - some chose a price not presented (data discarded) *Questions asked on survey - most popular time = lunch

11. *Qd = Qs*Qd = Qs ~theoretically there should be no surplus and no shortage ~consumer-friendly price

12. *Land - Set up a table in the commons and sell between 1st and 2nd hour as well as lunch - Raw materials needed in production include fresh fruit (warm climate) *Labor - Workers will be responsible student volunteers - All helpers rewarded with a 20% discount on smoothies *Capital - Advisor will provide start-up financial capital and the loan will be repaid with profits later - Equipment like blenders are needed in the actual production but not on the school’s end as far as distributing - Must pay for advertising around school *Entrepreneurs - the advisor of the AHS group is the risk-taker

13. *Total revenue = Q d x Price = 500 (2.25) = $1,125 *Total cost of goods = Q s x Price = 250 (4.30) = $1,075 *Price product is sold at = $2.25 *Buy in bulk from supplier (32 oz.) = $4.30 *Total revenue - total cost = $1,125 - $1,075 PROFIT = $50

14. *The profits made are in the end are not high enough to make the efforts worth it *Demand for smoothies exists but not at a high enough price to exceed the cost of the goods sold from this particular company -not a significant enough profit made through Jamba Juice