1. 1 BBC Online Strategy: Doing Fewer Things Better Iain Tweedale

2. 2 Context ➔ Inform, Educate and Entertain ➔ Accelerating digital take-up ➔ Changing market context ➔ Doing fewer things better ➔ Guaranteeing access for all ➔ Setting clear boundaries

3. 3 Since BBC Online launched in 1997, it has sprawled There has been no single strategy, so no boundaries Online reach lags behind TV and radio reach We are committing to double the traffic we currently send to external websites Helping people get online A new single online strategy

4. 4 Reduce the sprawl of separate websites into a single service based on 5 editorial portfolios

5. 5 Move from building websites to 10 new products on one unified service 1. News 2. Sport 3. Weather 4. CBeebies 5. CBBC 6. Knowledge & Learning 7. Radio & Music 8. TV & iPlayer 9. Homepage 10. Search TV & iPlayer CBeebies CBBC Knowledge & Learning Radio & Music News Sport Weather Homepage and Search Plus an Edition of these products for Wales

6. 6 Summary A world-class digital service re-focused on quality with clearer boundaries Move away from stand-alone websites Ten distinctive products with a clear sense of editorial purpose and scope Improved navigation and relevance Nations Editions of bbc.co.uk rather than separately published website One single unified strategy for one service