1. Mobile Local Search 28 November 2007

2. Slide 2 Copyright © 2007 mobilePeople mobilepeople.com About mobilePeople mobilePeople is the global leader in mobile local search & advertising solutions for directory publishers Founded in 2002 Launched with publishers in 12 markets and 8 languages Mobile products for the mass market: Search, Maps, Advertising (browser, SMS, Java on 150+ handsets) HQ in Copenhagen (DK), branch offices in London (UK), Melbourne (AUS), Denver (US) Customers and partners

3. Slide 3 Copyright © 2007 mobilePeople mobilepeople.com Mobile search players Google Nokia Google maps T-Mobile Yahoo global Yell SensisYell maps Truvo Schibsted local

4. Slide 4 Copyright © 2007 mobilePeople mobilepeople.com Local Global On-portal Off-portal Mobile search players Mobile Network Operators Directory Publishers Search Engines Handset manuf. Media long tail short head DQ

5. Slide 5 Copyright © 2007 mobilePeople mobilepeople.com What are people searching on mobile? Question: “When using the search facility on your mobile, what kind of content or information do you tend to look for”? Source: MEF 2007 ringtones music dwl sport results games news local info video/tv adult other none don’t know 60% 50% 40% 30% 20% 10% 0%

6. Slide 6 Copyright © 2007 mobilePeople mobilepeople.com Yell.com mobile (UK) Mobile Local Search across local directories and maps including auto-suggest, send to friend, save to contacts, make a call, get directions...

7. Slide 7 Copyright © 2007 mobilePeople mobilepeople.com Sensis (AUS) Mobile Search across yellow pages, white pages, results displayed on map, auto-location, auto-suggest, send to friend, save to contacts, make a call, get directions...

8. Slide 8 Copyright © 2007 mobilePeople mobilepeople.com Truvo formally World Directories (NL, BE, IE, PT) Federated mobile search across yellow pages, white pages news, maps, pictures, ringtones, games, wikipedia, wap index.

9. Slide 9 Copyright © 2007 mobilePeople mobilepeople.com Local advertising Source: TKG

10. Slide 10 Copyright © 2007 mobilePeople mobilepeople.com Mobile landing pages Company/advertiser Mobile landing pages Super infopages or Action pages 2D barcodes Directory Ass. Send to friend Own mobile channel (premium channel) Mobile banners Search engines Handset manufactures

11. Slide 11 Copyright © 2007 mobilePeople mobilepeople.com liquid MAPS (Scaleable Vector Graphics) "I’ve seen it and yes, it is like Google, only better" - Bena Roberts, GoMo News

12. Slide 12 Copyright © 2007 mobilePeople mobilepeople.com Thank you! Claudia Poepperl CMO m +44 799 969 3368 clp@mobilepeople.com

13. Slide 13 Copyright © 2007 mobilePeople mobilepeople.com Mobile advertising opportunities …on the result list…on the infopage…on the map

14. Slide 14 Copyright © 2007 mobilePeople mobilepeople.com Mobile advertising products Sponsored links Super-infopage Action page Banner ad Map ad

15. Slide 15 Copyright © 2007 mobilePeople mobilepeople.com Top mobile searches Top search terms 30% adult content (continuously decreasing) 70% other content

16. Slide 16 Copyright © 2007 mobilePeople mobilepeople.com Local searches Top 10 categories of mobile local search in Europe Source: mobilePeople. Findings based on data obtained from mobilePeople’s European customer base during a build up to and during Christmas 2006 period (23 – 27 December, 2006).

17. Slide 17 Copyright © 2007 mobilePeople mobilepeople.com Most popular handsets for mobile searches Top 3 Handsets Sony Ericsson K750i Nokia 6230i Samsung SGH-D600 Source: mobilePeople 2007 Top 3 Handset Manufacturers 37% 49% 14% -> Not high end, but mass market handsets generate most searches.

18. Slide 18 Copyright © 2007 mobilePeople mobilepeople.com About mobilePoeple mobilePeople is the global leader in local mobile search and advertising solutions for directory publishers. The company builds mobile presence, distribution and advertising for directory publishers utilising its award winning white label solution liquidTM. There is a dual offering – a WAP solution and a downloadable Java application. mobilePeople drives user stickiness by providing the most intuitive, relevant and comprehensive mobile search experience. Today mobilePeople processes millions of local mobile searches every month in eight languages; English, Portuguese, Dutch, German, French, Norwegian, Danish and Swedish. Global customers include; Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Páginas Amarelas (PT), IT2Media (DE), Schibsted Søk (NO), Schibsted Søk (SE), FAST Search and Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Eniro (NO), EDC (DK), Local Matters (USA) and Yellow Pages Group (NZ). With world headquarters in Copenhagen (DK) and regional offices in London (UK), Denver (US) and Melbourne (AUS), mobilePeople is a privately owned company. For further information please go to: www.mobilepeople.comwww.mobilepeople.com