1. Michael Seeney Head of Creative Industries Division Department for Culture Media and Sport

2. Creative industries: some history Department of Trade and Industry responsible for industry sponsorship 1980s and 90s focused on “competitiveness” Traditional industries failing Slow to adjust to growing service economy

3. Charles Leadbeater “The real assets of the modern economy come out of our heads, not out of the ground: ideas, knowledge, skills, talent and creativity.”

5. Some history…. Why creative industries? –Need to maximise the potential of the “knowledge economy” –Long history of creativity; but failure to bring ideas to market and enjoy earnings –Opportunity to move cultural bodies out of perceived ghetto of failure and subsidy –Ensure creative industries taken seriously in policy development

6. Definitions Creative industries are: “Those activities which have their origin in individual creativity, skill, talent, and which have their potential for wealth and job creation through the generation and exploitation of intellectual property”

7. Definitions CIs are (for us): Advertising Architecture Arts and antiques market Crafts Design Designer fashion Film Interactive leisure software Music Performing arts Publishing Software TV and radio

8. Facts and figures: national the sector employs some 1.95 million people 13 industries accounted for 7.9% of UK GDP in 2000 between 1997 and 2000 average growth in the sector was 9% per year exports contributed £8.7 billion to balance of trade in 2000, 3.3% of total exports annual turnover of the sector is £76.6 billion

9. London’s annual output growth, 1995-2000

10. London’s productivity 2000

11. London’s productivity growth rates, 1995-2000

12. What did we want to do? Allow policy makers to make more informed judgements by: Generating an “accurate” evidence base Identify clusters and areas of growth Provide justification for investment Track the effectiveness of policy and intervention

13. How did we do it? Emphasis on partnership Established Creative Industries Task Force 9 Departmental Ministers Key industry players (not to represent their industries, but to provide up to date insight) Active support from Prime Minister’s office

14. Industry common issues Task Force came up with six areas for joint work: –Access to finance –Intellectual property –Exports –Skills base –Impact of new technologies –creativity

15. The Mapping Document

16. Creative industries employment growth rates by UK region, 1995-2000

17. Access to finance

18. An enterprise society is one in which…. many more people want, and have the opportunity to start a business everyone with the ambition to grow is helped and supported; and small businesses find it easier to have a dialogue with government

19. A web-based employment tool

20. The impact of new technologies on the music industry

21. Issues to be tackled Everybody wants a piece of the action Can we count? We don’t speak the same language How do we capture children’s creativity? Do creative industries regenerate run down cities? How do we ensure sustainability?