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Published byReginald Fields Modified over 9 years ago
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HOME & GARDEN
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EBAY HOME & GARDEN HOLIDAY PLANNING 2015
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Deals Home & Garden Q4 Holiday 2015 3
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4 2015 Holiday Key Timelines Promotional PeriodStart DateEnd Day & Date Fund Your HolidaysMon, Nov 2Sun, Nov 8 Shop Early & SaveMon, Nov 9Sun, Nov 15 Countdown to Black FridayMon, Nov 16Sun, Nov 22 Black Friday WeekMon Nov 23Wed, Nov 25 ThanksgivingThu, Nov 26 Black FridayFri, Nov 27 Cyber SaturdaySat, Nov 28 Countdown to Cyber MondaySun, Nov 29 Cyber MondayMon, Nov 30 Cyber TuesdayTue, Dec 1 Cyber Monday weekWed, Dec 2Sun, Dec 6 Green MondayMon, Dec 7Tue, Dec 8 Cyber Week extendedWed, Dec 9Thu, Dec 10 Fashion FridayFri, Dec 11 Cyber Week extendedSat, Dec 12Tue, Dec 15 Last minute giftsWed, Dec 16Thu, Dec 24
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This year, eBay is pre-committing our most powerful marketing support during Holiday for items and events based on selling thresholds 5 Tier A: Single Item Promotions Tier B: Event Promotions Single item $500K+ sales forecast over 1-2 days High demand inventory, usually branded Significant discount (20%+) below market- leading price 10-200 items comprising a consistent theme of inventory Sales forecast: $400K for Holiday Non-Peak week Events $800K for Holiday Peak week (Thanksgiving & Cyber Monday Weeks) High demand inventory; branded or opening price point Market-leading price
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Each promotion will receive a minimum of 4 hours of exposure with additional exposure pending performance 6 Deals Page ‘primary’ placement ONSITE Deals Page ‘deals by category’ placement* *Note: Deals Page ‘deals by category’ placement is not currently available for pre-commitment.
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7 H&G Q4 Events will Focus on Selection & Value
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Specific Inventory Guidance Kitchen, Dining & Bar (brand-driven at a discount) Small kitchen appliances –Coffee & expresso makers Keurig, De’Longhi, Nespresso, Mr. Coffee, Philips, BUNN –Blenders, Juicers & Food Processors KitchenAid, Ninja, Vitamix, Blendtec, Magic Bullet, Breville, Oster, Hamilton Beach, Bosch –Cooking appliances Cuisinart, Black & Decker, Crock-Pot, TATUNG, Sunbeam, Emerson, Char-Broil, De’Longhi –Specialty Appliances (wine fridge, soda makers, etc) Frigidaire, SodaStream, Seazall, Waring Cookware, Untensils & Food Storage –Calphalon, Paula Deen, Rachael Ray, Guy Fieri, Emeril, Mario Batali, Giada de Laurentis, T-Fal, Circulon, Farberware, OXO, Le Creuset, Pyrex, Rubbermaid Bedding & Bath (value, not brand-driven): Memory Foam mattresses and pillows 500+ thread-count sheet sets Bamboo, Egyptian cotton, micro-fiber and flannel sheet sets Plush towel sets Heated blankets and fleece throws 8
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9 Home Décor & Furnishings Shelving racks and closet organization Light bulbs and light strings Candles and fragrances Frames, clocks, wall shelves Blankets and throws Persian and Oriental rugs Ottomans and accent furniture (end tables, consoles, buffets) House Supplies & Home Improvement: Vacuums & floor cleaning (both brand and value-driven) –Dyson, Hoover, Dirt Devil, iRobot, Shark, Swiffer Heating & fans (value-driven) –Dyson, LifeSmart, Dr. Infrared, Green Peak, Crane –wall-mounted fireplaces and space heaters Tools & Outdoor: Hand Tools –Dewalt, Milwaukee drills and driver kits, miter saws Power Tools –Generators, Leaf blowers, chain saws, grass trimmers, snow throwers Miscellaneous –Pool & spa maintenance, patio heaters, fire pits, hammock chairs, zero gravity chair
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Next Steps Seller submissions for Tier A and Tier B packages sent by August 21 st Selections reviewed and confirmed by September 18th 10
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Questions? 11 Thank you for your partnership!!!!
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