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PowerPoint by: Mohamad Sepehri, Ph.D. Jacksonville University 2-1 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall.

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Presentation on theme: "PowerPoint by: Mohamad Sepehri, Ph.D. Jacksonville University 2-1 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall."— Presentation transcript:

1 PowerPoint by: Mohamad Sepehri, Ph.D. Jacksonville University 2-1 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

2 Chapter Learning Goals 1. Appreciate the complexities involved in the corporation’s obligations toward its various constituencies around the world. 2. Understand the changing perceptions and demands of corporations doing business in other countries, in particular the responsibilities toward human rights. 3. Acknowledge the strategic role that CSR and codes of ethics must play in global management. 4. Provide guidance to managers to maintain ethical behavior amid the varying standards and practices around the world. 1. Appreciate the complexities involved in the corporation’s obligations toward its various constituencies around the world. 2. Understand the changing perceptions and demands of corporations doing business in other countries, in particular the responsibilities toward human rights. 3. Acknowledge the strategic role that CSR and codes of ethics must play in global management. 4. Provide guidance to managers to maintain ethical behavior amid the varying standards and practices around the world. 2-2 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

3 Chapter Learning Goals 5. Recognize that companies must provide benefits to the host country in which they operate in order to maintain cooperation. 6. Discuss the need for cooperation to consider sustainability in their long-term plans in order to manage environmental impacts on host locations. 7. Identify the challenges involved in human rights issues when operating in China. 5. Recognize that companies must provide benefits to the host country in which they operate in order to maintain cooperation. 6. Discuss the need for cooperation to consider sustainability in their long-term plans in order to manage environmental impacts on host locations. 7. Identify the challenges involved in human rights issues when operating in China. 2-3 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

4 Opening Profile: Primark’s Moral Maze Primark announced in June 2008 that it had fired three suppliers in India after it was found that they had subtracted work to home workers who used child labor. Although many suppliers are determined to keep their breaches from being discovered, the companies need to get suppliers to recognize that adhering to sound employment practices is in their own interests. Whereas in the past, a company’s responsibility was almost exclusively profit, now corporate social responsibility (CSR) has come to the forefront. “Transparency” has become the watchword and the lesson is that CSR is now a vital part of corporate culture and strategy. Primark announced in June 2008 that it had fired three suppliers in India after it was found that they had subtracted work to home workers who used child labor. Although many suppliers are determined to keep their breaches from being discovered, the companies need to get suppliers to recognize that adhering to sound employment practices is in their own interests. Whereas in the past, a company’s responsibility was almost exclusively profit, now corporate social responsibility (CSR) has come to the forefront. “Transparency” has become the watchword and the lesson is that CSR is now a vital part of corporate culture and strategy. 2-4 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

5 The Social Responsibility of MNC’s Profit is MNC’s only goal MNCs should anticipate and solve social needs 2-5 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall CSR Dilemma

6 MNC Stakeholders Home CountryHost Society in General MNC Stakeholders Home CountryHost Society in General 2-6 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall Owners Customers Employees Unions Suppliers Distributors Strategic Allies Community Economy Government MNC Economy Employees Community Host Government Consumers Strategic Allies Suppliers Distributors Global interdependence/standard of living Global environment and ecology Sustainable resources Population’s standard of living

7 Global Consensus or Regional Variation? Global Corporate Culture: An integration of the business environments in which firms currently operate The United States and Europe adopt strikingly different positions that can be traced largely to history and culture. Global Corporate Culture: An integration of the business environments in which firms currently operate The United States and Europe adopt strikingly different positions that can be traced largely to history and culture. 2-7 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

8 Dealing with Confusion About Cross-Cultural Dilemmas Engaging stakeholders (and sometimes NGOs) in a dialog Establishing principles and procedures for addressing difficult issues such as labor standards for suppliers, environmental reporting, and human rights Adjusting reward systems to reflect the company’s commitment to CSR Engaging stakeholders (and sometimes NGOs) in a dialog Establishing principles and procedures for addressing difficult issues such as labor standards for suppliers, environmental reporting, and human rights Adjusting reward systems to reflect the company’s commitment to CSR 2-8 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

9 General Guidelines for Code of Morality and Ethics in Individual Countries Moral Universalism Addressing the need for a moral standard that is accepted by all cultures Ethnocentric Approach Applying the morality used in home country—regardless of the host country’s system of ethics Ethical Relativism Adopting the local moral code of whatever country in which a firm is operating 2-9 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

10 International Codes of Conduct The Sweatshop Code of Conduct The Electronic Industry Code of Conduct (EICC) Social Accountability 8000 (SA 8000) The Sweatshop Code of Conduct The Electronic Industry Code of Conduct (EICC) Social Accountability 8000 (SA 8000) 2-10 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

11 Comparative Management in Focus: Doing Business in China  The attraction of doing business in China:  Cheap labor cost  A larger market  An expanding market  A growing economy  The attraction of doing business in China:  Cheap labor cost  A larger market  An expanding market  A growing economy 2-11 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

12 Comparative Management in Focus: Doing Business in China Human Rights and Freedom of Information Challenges Human Rights and Freedom of Information Issues in China 2-12 Potentially rampant violation of worker’s rights Repression of free speech Difficulty monitoring and correcting human rights violations Potentially rampant violation of worker’s rights Repression of free speech Difficulty monitoring and correcting human rights violations Nike Government crackdown on “propaganda” Google Microsoft Yahoo Nike Government crackdown on “propaganda” Google Microsoft Yahoo Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

13 Ethics in Global Management 2-13 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall International Business Ethics The business conduct or morals of MNCs in their relationship with individuals and entities Ethics vary based on the cultural value system in each country or society

14 A Moral Philosophy of Cross-Cultural Societal Ethics 2-14 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

15 Global Corruption Barometer: 2009 Corruption Perception Index (CPI)—Selected Ranks Source: Selected data from the TI Corruption Perception index, 2009 Top 20—Least Corrupt Bottom 20—Most Corrupt 2-15 1.New Zealand 2.Denmark 3.Singapore 3.Sweden 5.Switzerland 6.Finland 6.Netherlands 8.Australia 8.Canada 8.Iceland 11.Norway 12.Honk Kong 12.Luxembourg 14.Germany 14.Ireland 16.Austria 17.Japan 17.United Kingdom 19.United States 20.Barbados 1.New Zealand 2.Denmark 3.Singapore 3.Sweden 5.Switzerland 6.Finland 6.Netherlands 8.Australia 8.Canada 8.Iceland 11.Norway 12.Honk Kong 12.Luxembourg 14.Germany 14.Ireland 16.Austria 17.Japan 17.United Kingdom 19.United States 20.Barbados 158. Tajikistan 162. Angola 162. Congo Brazzaville 162. Dem Rep Congo 162. Guinea-Bissau 162. Kyrgyzstan 162. Venezuela 168. Burundi 168. Equatorial Guinea 168. Guinea 168. Haiti 168. Iran 168. Turkmenistan 174. Uzbekistan 175. Chad 176. Iraq 176. Sudan 178. Myanmar 179. Afghanistan 180. Somalia 158. Tajikistan 162. Angola 162. Congo Brazzaville 162. Dem Rep Congo 162. Guinea-Bissau 162. Kyrgyzstan 162. Venezuela 168. Burundi 168. Equatorial Guinea 168. Guinea 168. Haiti 168. Iran 168. Turkmenistan 174. Uzbekistan 175. Chad 176. Iraq 176. Sudan 178. Myanmar 179. Afghanistan 180. Somalia Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

16 To Bribe or NOT to Bribe? Paying mail carriers in Mexico to prevent them from “losing” mail Paying $100 to get a computer picked up from a rainy dock Gift-giving to bond social ties Paying mail carriers in Mexico to prevent them from “losing” mail Paying $100 to get a computer picked up from a rainy dock Gift-giving to bond social ties 2-16 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall Questionable Payments

17 Managing the Corruption Foreign Corrupt Practices Act (FCPA) Organization for Economic Cooperation and Development convention on bribery Foreign Corrupt Practices Act (FCPA) Organization for Economic Cooperation and Development convention on bribery 2-17 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

18 Three Tests of Ethical Corporate Actions Is it legal? Does it work in the long run? Can it be talked about? 2-18 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

19 The Process for Companies to Combat Corruption and to Minimize the Risk of Prosecution Having a global compliance system which shows that employees have understood, and signed off on, the legal obligations regarding bribery and corruption in the countries where they do business Making employees aware of the penalties and ramifications for lone actions, such as criminal sanctions Having a system in place to investigate any foreign agents and overseas partners who will be negotiating contracts Keeping an effective whistle-blowing system in place Having a global compliance system which shows that employees have understood, and signed off on, the legal obligations regarding bribery and corruption in the countries where they do business Making employees aware of the penalties and ramifications for lone actions, such as criminal sanctions Having a system in place to investigate any foreign agents and overseas partners who will be negotiating contracts Keeping an effective whistle-blowing system in place 2-19 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

20 Policies to Help MNCs to Confront Concerns About Ethical Behavior and Social Responsibility Develop worldwide code of ethics. Build ethical policies into strategy development. Plan regular assessment of the company’s ethical posture. If ethical problems cannot be resolved, withdraw from that market. Develop worldwide code of ethics. Build ethical policies into strategy development. Plan regular assessment of the company’s ethical posture. If ethical problems cannot be resolved, withdraw from that market. 2-20 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

21 Managing Subsidiary—Host-Country Interdependence 1. MNCs locally raise their needed capital, contributing to a rise in interest rates in host countries. 2. The majority (sometimes even 100 percent) of the stock of most subsidiaries is owned by the parent company. Consequently, host- country people do not have much control over the operations of corporations within their borders. 3. MNCs usually reserve the key managerial and technical positions for expatriates. As a result, they do not contribute to the development of host-country personnel. 1. MNCs locally raise their needed capital, contributing to a rise in interest rates in host countries. 2. The majority (sometimes even 100 percent) of the stock of most subsidiaries is owned by the parent company. Consequently, host- country people do not have much control over the operations of corporations within their borders. 3. MNCs usually reserve the key managerial and technical positions for expatriates. As a result, they do not contribute to the development of host-country personnel. 2-21 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall Common Criticism of MNC Subsidiary Activities

22 Common Criticism of MNC Subsidiary Activities Cont. 4. MNCs do not adapt their technology to the conditions that exist in host countries. 5. MNCs concentrate their research and development activities at home, restricting the transfer of modern technology and know-how to host countries. 6. MNCs give rise to the demand for luxury goods in host countries at the expense of essential consumer goods. 7. MNCs start their foreign operations by purchasing existing firms rather than by developing new productive facilities in host countries. 8. MNCs dominate major industrial sectors, thus contributing to inflation, by stimulating demand for scarce resources and earning excessively high profits and fees. 9. MNCs are not accountable to their host nations but only respond to home-country governments; they are not concerned with host-country plans for development. 4. MNCs do not adapt their technology to the conditions that exist in host countries. 5. MNCs concentrate their research and development activities at home, restricting the transfer of modern technology and know-how to host countries. 6. MNCs give rise to the demand for luxury goods in host countries at the expense of essential consumer goods. 7. MNCs start their foreign operations by purchasing existing firms rather than by developing new productive facilities in host countries. 8. MNCs dominate major industrial sectors, thus contributing to inflation, by stimulating demand for scarce resources and earning excessively high profits and fees. 9. MNCs are not accountable to their host nations but only respond to home-country governments; they are not concerned with host-country plans for development. 2-22 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

23 Managing Subsidiary—Host-Country Interdependence 2-23 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall Require managers to go beyond issues of CSR to deal with specific concerns of MNC and host-country relationship. MNCs must learn to accommodate the needs of other organizations and countries.

24 MNCs Benefits & Costs to Host Countries BenefitsCosts Access to outside capitalCompetition for capital Foreign-exchange earningsIncreased interest rates Access to technologyInappropriate technology Infrastructure developmentDevelopment investment exceeds benefits Creation of new jobsLimited skills development Local management development Few managerial jobs for locals 2-24 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

25 Managing the Interdependence The Risks of Interdependence Issues in Managing Environmental Interdependence 2-25 Nationalism Protectionism Governmentalism Nationalism Protectionism Governmentalism Dumping of 8000 drums of toxic waste in Koko, Nigeria The export of U.S. pesticides Industrial ecology Dumping of 8000 drums of toxic waste in Koko, Nigeria The export of U.S. pesticides Industrial ecology Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall

26 Recommendations for MNCs Operating in and Doing Business with Developing Countries 1. Do no intentional harm. This includes respect for the integrity of the ecosystem and consumer safety. 2. Produce more good than harm for the host country. 3. Contribute by their activity to the host country’s development. 4. Respect the human rights of their employees. 5. To the extent that local culture does not violate ethical norms, respect the local culture and work with and not against it. 6. Pay their fare share of taxes. 7. Cooperate with the local government in developing and enforcing just background institutions. 1. Do no intentional harm. This includes respect for the integrity of the ecosystem and consumer safety. 2. Produce more good than harm for the host country. 3. Contribute by their activity to the host country’s development. 4. Respect the human rights of their employees. 5. To the extent that local culture does not violate ethical norms, respect the local culture and work with and not against it. 6. Pay their fare share of taxes. 7. Cooperate with the local government in developing and enforcing just background institutions. 2-26 Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall


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