1. Association Leadership EUROCONFERENCE 2013 1 25 April 2013

2. What is the essential skillset of an association leader and what are European trade associations looking for in their leaders? Trends? 2

3. A clear and growing trend…Associations appointing lobbyists as leaders Why is this? Lobbyists naturally have a skillset suited to achieving a trade association’s objectives. These objectives being: Managing reputation for the industry Creating favorable industry wide trading conditions Demonstrating ROI for membership fees 3

4. Key skills for association leaders “The leader must aim high, see big, judge widely...” Charles de Gaulle 4

5. 5 knowledge areas for association leaders “A genuine leader is not a searcher for consensus but a molder of consensus.” Martin Luther King, Jr. 5

6. 6 personality traits for association leaders “I suppose leadership at one time meant muscles; but today it means getting along with people” Mahatma Gandhi 6

7. 7 attributes for association leaders “A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be.” Rosalynn Carter 7

8. What leadership skills can do for you and your organisation Position your association as the ‘go to’ subject authority for EU decision makers Increase and maintain your industry’s reputation Enhance your career prospects 8

9. ellwoodatfield.com @ellwoodatfield.com ellwoodatfield.com For more information please contact: Gavin Ellwood M: +44 (0)7768 927 209 E: gavin@ellwoodatfield.com To download this presentation visit: ellwoodatfield.com/euroconference