1. Springers MyCopy Tapping the full potential of the eBook market Brian Bishop Dir. Of E-Product Development Springer

2. 2 Agenda Market landscape and eBook usage MyCopy Pilot Project

3. 3 Leading Academic & Scholarly Book Publishers (Data from www.puballey.com; if a book is published simultaneously in hard- and paperback editions, only the hardback edition was included) 3,688 3,651 1,733 1,609 1,347 1,209 1,391 736 338 Number of English-Language Titles Published in 2007

4. 4 eBooks Usage SpringerLink Fulltext Chapter Downloads 2007-2008 (in mio) Jan-Dec 08: 41.1 mio (Jan-Dec 07: 25.2 mio) = + 63 %

5. 5 SpringerLink full-text downloads (2006-2008) Journals eBooks 200620072008

6. 6 Market landscape and eBook usage MyCopy Pilot Project

7. 7 What is Springers MyCopy? SpringerLink users with access to Springers eBooks can order print book from that collection directly from SpringerLink at a very competitive, market driven end-user price

8. 8 Informational page on MyCopy

9. 9 Shopping cart

10. 10 Billing and Shipping Information

11. 11 Credit Card Screen

12. 12 Order Confirmation

13. 13 MyCopy Business Model (Pilot) Springer activates eBook package with MyCopy order option to library 1 SL-users order MyCopy books on SL 3 Library gives library patrons access to eBook packages 2 Springer passes order on to LSi 4 5 Lightning Source prints, binds and drop ships MyCopy book

14. 14 Product Offering Approx. 11,200 eBooks will be offered as MyCopy -POD-suitable eBooks ( page number < 832) -copyright year > 2005 -no German language titles Always softcover Cover is colored and inner work is black and white MyCopy logo and wordmark will be incorporated in the cover design in 2009 Direct sale to the library patron only! MyCopy is not distributed to book stores or libraries MyCopy has an own ISBN, but is not indexed in OPACs or book store catalogs. Standard price of $24.95 (incl.shipping & handling)

15. 15 MyCopy Cover Design MyCopy wordmark and SpringerLink logo on front cover MyCopy visual on book spine

16. 16 Thank you for your attention! Questions?