1. Promoting Rational Drug Use in the Community Advocacy and Networking

2. WHO Advocacy and networking Promoting Rational Drug Use in the Community 2 Advocacy and Networking Session Objectives  Importance of collaboration  Effective advocacy  Principles of networking  Various networks Exchange of experience and discussion

3. WHO Advocacy and networking Promoting Rational Drug Use in the Community 3 Collaboration - why?  multiplication of strengths  sharing of skills and strengths  use limited resources effectively  learn lessons from others  bringing together different actors

4. WHO Advocacy and networking Promoting Rational Drug Use in the Community 4 Effective advocacy  Understand the problem  Define your objectives  Focus your ideas

5. WHO Advocacy and networking Promoting Rational Drug Use in the Community 5 Identify influence  Who makes decisions?  How are decisions made?  What is the time-frame?  What are key moments? preparation is critical understanding the rules of the game enables you to become a player.

6. WHO Advocacy and networking Promoting Rational Drug Use in the Community 6 Get to know decision makers  Who are they?  Are they accessible?  Do they know you and your purpose?  Do they hear from you regularly?  What can you do for them? Information Access to your group Press coverage for positive action

7. WHO Advocacy and networking Promoting Rational Drug Use in the Community 7 Build a strong case  Anticipate counter arguments  Select useful facts and examples  Formulate goals carefully  Deal positively with criticism

8. WHO Advocacy and networking Promoting Rational Drug Use in the Community 8 Identify allies and helpful experts  Look at different levels of influence  Look at those who partially share your views  Look at different roles the expert witness the popular hero the powerful voice

9. WHO Advocacy and networking Promoting Rational Drug Use in the Community 9 How do you get a result like this? In a hard-hitting speech to the British pharmaceutical Conference in Glasgow, Princess Anne said firms should focus on effective long-term measures such as cutting drug prices rather than short-term publicity stunts. The princess, an honorary fellow of the Royal Pharmaceutical Society, which organised the conference, also warned that basic disease prevention measures, such as immunisation programmes, were in decline in many countries. She said donations of medicines often failed to cover their distribution costs, which sapped other scarce health spending.”(IP-Health Sept 2001)

10. WHO Advocacy and networking Promoting Rational Drug Use in the Community 10 Identify and understand your opponents  Who are they?  What are their reasons?  What are their interests?  What strategy are they likely to adopt?  Can you dialogue with them?  Do you have good counter-arguments?

11. WHO Advocacy and networking Promoting Rational Drug Use in the Community 11 Develop a campaign timeframe  Don’t wait till the last minute  Make the most of a launch moment  How to keep momentum  Windows of opportunity  Do you need to end?

12. WHO Advocacy and networking Promoting Rational Drug Use in the Community 12 Evaluation  Look carefully at your campaign  What are the lessons?  What have you gained?  Have their been negative spin-offs?  Do you need to modify your strategy?

13. WHO Advocacy and networking Promoting Rational Drug Use in the Community 13 Networking  Communication and cooperation between groups and individuals sharing a commitment to a common goal, ideal or objective.  Sharing resources and/or ideas  Providing mutual support and assistance

14. WHO Advocacy and networking Promoting Rational Drug Use in the Community 14 Networks: different forms  national/international  informal/more structured  virtual/face-to-face  short-term/long-term  small selective/open

15. WHO Advocacy and networking Promoting Rational Drug Use in the Community 15 What makes networks effective?  mutual trust and solidarity  active participation  decentralised activities  clearly shared goals  coordination  flexibility for rapid response  expertise and experience  cooperation and collaboration  resources for key activities

16. WHO Advocacy and networking Promoting Rational Drug Use in the Community 16 Threats and pitfalls  lack of money  lack of focus  inability to agree on strategy and priorities  domination by one or few partners  tendency to centralise power/resources

17. WHO Advocacy and networking Promoting Rational Drug Use in the Community 17  get in touch with others allies, sympathetic experts etc  ideas and examples  attention for your work  potential funding contacts  back-up in trouble How can you use networks?

18. WHO Advocacy and networking Promoting Rational Drug Use in the Community 18 What can you contribute?  share your successes  help others get started  share information  share expertise  give support to others

19. WHO Advocacy and networking Promoting Rational Drug Use in the Community 19 Advocacy Activity 1: First Task choose an objective  Implementation of existing law or ethical criteria to regulate drug promotion (can aim to confront OTC advertising, DTCA and ‘undercover’ ads etc)  Inclusion of RDU education in primary school curriculum  Increasing access to safe, effective and affordable GENERIC drugs

20. WHO Advocacy and networking Promoting Rational Drug Use in the Community 20 Advocacy Activity 1: Second task  Discuss the advocacy objective selected: what exactly do you want to achieve? If needed, formulate sub-objectives for the advocacy campaign.  Brainstorm: who do you need to collaborate with? Who is likely to resist? Make a list of stakeholders.

21. WHO Advocacy and networking Promoting Rational Drug Use in the Community 21 MSF campaign to increase access to drugs: sub-objectives  Achieve health exception in trade agreements  Overcome access barriers  Stimulating research and development for neglected diseases

22. WHO Advocacy and networking Promoting Rational Drug Use in the Community 22 Advocacy Activity 1: Third task Stakeholder analysis  Which stakeholders have you identified?  Are they likely to resist or support your advocacy objective. What arguments will be used to resist?  In what way will you be able to collaborate with stakeholders who support your objectives?  How will you deal with resistance? How will you respond to the counter arguments?

23. WHO Advocacy and networking Promoting Rational Drug Use in the Community 23 Activity 2: PRDU by consumers: 1) reflect on existing networks/networking  Who promotes rational use of drugs by consumers in your country?  Do these people work together? Do they share successes and failures? Do they support each other? Consider also electronic networks?  If they do not network, why not?

24. WHO Advocacy and networking Promoting Rational Drug Use in the Community 24 2) Activity 2: How to strengthen country PRDU by consumers networks  Brainstorm about the ways in which we can strengthen our efforts to promote rational use of drugs by consumers by means of networking  Write ideas on a whiteboard/flipchart  Select three key activities/good ideas, and present in plenary

25. WHO Advocacy and networking Promoting Rational Drug Use in the Community 25 Summary advocacy and networking  Develop clear objectives and an advocacy plan  Be imaginative in identifying partners and allies  Be creative in using windows of opportunity  Find out about international and national networks in which you can participate  Maybe you need to create your own network

26. WHO Advocacy and networking Promoting Rational Drug Use in the Community 26 Summary framework Advocacy ComponentsStrategies Research Stakeholder analysis Plan Activities Evaluation Networking Collaboration Lobbying